President and Founding Partner of Yeti LLC
at Yeti
Tony Scherba is the President and a Founding Partner of Yeti LLC, a product-focused development and design studio in San Francisco. Scherba has helped launch new software products, reaching millions of people for high-growth startups, famous musicians and Fortune 500 companies.
Many people are familiar with the concept of a user persona, but empathy mapping can help you discover the optimal users and customers for your offerings.
It's important to be real with your team, and that means you have to talk about money. But how you talk about the company's financial health is extremely important.
Technology and software development can help solve some of the major problems currently facing education, including: better digital platforms for teaching, better means of communicating with parents about what to teach when, and how to help expand education into the home.
Developers are no longer trying to create quick-fix solutions to pandemic problems. Instead, they are now taking a more in depth look at these challenges and are trying to come up with longer-term solutions that will be beneficial to businesses even when we aren't in a pandemic.
Zune struggled to capture even one-eighth of the iPod's market share. Why did Zune, backed by the Microsoft tech juggernaut, fail to find its foothold? Simple: product planning.
Partnering with the sassy comedian initially made us tech nerds a little nervous, but helped us unleash our creative sides and taught us how to apply a little Hollywood stardust to our product development.