Tracey Wallace is the director of content strategy at Klaviyo, the leading ecommerce customer platform. Prior, she was the editor-in-chief at BigCommerce, where she built their blog to more than 1 million sessions per month and 10,000 downloads per month.
Some brands ignore SEO because of the long wait for ROI. But they shouldn't. Even a small amount of monthly SEO work can have drastic benefits down the line.
In a recent survey, 78% of marketers said that marketing is about to see a great resignation, and 48% said that they are personally planning on quitting.
Modern social-media management requires a deep generalist, with charisma and negotiating capabilities, fantastic copywriting and community-building skills, and the availability and drive to be nearly always on.