Trevor Rappleye

CEO & Storyteller at FranchiseFilming.com

Entrepreneur Leadership Network® Contributor

Trevor Rappleye began filming stories at just 13 and has filmed over 300 weddings. Now, his team helps franchisors grow through authentic storytelling. Having worked with over 85 franchise brands, FranchiseFilming creates powerful storytelling videos with zero stock footage — just real stories.

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More From Trevor Rappleye

Buying a Franchise

This Simple Strategy Will Help Franchisees Get Customers and Scale Faster

From senior care to plumbing to schools, localized video storytelling shortens the ramp-up time to revenue and gives franchisees confidence from day one.

Buying a Franchise

This LGBTQ+ CEO Built a Brand on Honesty. It Started With One Personal Video.

I spent years helping people show the heart behind their business — but I wasn't showing mine, and the day I finally did changed how I lead.

Buying a Franchise

A.I. Could Destroy the Power of Video Marketing — But Only If We Allow It

From emotional franchisee stories to leadership testimonials, real video still works — but only if people believe it's real.

Buying a Franchise

This Is The One Video Every Emerging Franchise Should Start With

Emerging franchisors are often told to prioritize sales decks, FDDs and digital ads. But if you're not capturing this story on video, you're skipping the one thing that builds trust faster than anything else.

Buying a Franchise

‘A Bride Called Me Crying, That’s When I Had to Quit.’ This Nightmare Job Taught Me Everything About How Not to Run a Business.

I got scammed into working at a company that scammed brides. Here is what I learned.

Buying a Franchise

Why Your Franchise Leads Are Ghosting You — And How to Win Them Back

Leads disappear for a reason. If you're not telling the right stories, you're making franchise sales harder than they need to be.

Buying a Franchise

Franchise Networking That Actually Works — Why Industry Leaders are Heading to the Mountains This June

The Service Franchise Summit was created to bring franchise leaders together through shared experiences — not boring ballrooms and forced networking.

Buying a Franchise

How I Went From $80K in Debt to $1 Million in Business in Just 3 Years

Success doesn't come from trying to be everything to everyone — it comes from narrowing your focus, finding your niche, and going all in.

Buying a Franchise

5 Expert Tips to Make the Most of the IFA Convention

After several years of attending, filming, and connecting with franchisors at IFA, I've gathered insights that can turn your first experience from overwhelming to unforgettable.

Buying a Franchise

5 Founders Who Transformed Franchising — And the Powerful Lessons Behind Their Success

Each of these franchise founders faced setbacks that could have ended their dreams. But they pushed through, creating brands that today feel like a part of our daily lives.

Buying a Franchise

The Secret Power of Video Content for Franchise Growth — 4 Types of Videos You’re Probably Missing

Video isn't just a "nice to have" for franchise brands anymore — it's essential. But not all video does this equally well and too many franchises aren't using it to its full potential.

Buying a Franchise

What I Learned About Leadership as a NCAA Division 1 Soccer Referee

In the high-pressure moments of Division 1 soccer games, I've made split-second decisions — a skill that is invaluable in business. Here are some key leadership lessons from my experiences.

Buying a Franchise

How to Create Franchise Videos That Inspire — And Convert Interest Into Action

The best franchise videos don't just inform, they connect emotionally. To capture those kinds of stories, you need to do more than just scripted interviews and staged office shots.

Buying a Franchise

Authenticity Beats AI — Why Using Real People in Your Content Can Generate 35% Higher Conversion Rate Compared to AI-Generated Content

The allure of quick solutions like AI-generated faces and stock footage is stronger than ever. But as tempting as it may be to take these shortcuts, are you willing to sacrifice authenticity for convenience?

Buying a Franchise

Trevor Rappleye

More From Trevor Rappleye

This Simple Strategy Will Help Franchisees Get Customers and Scale Faster

This LGBTQ+ CEO Built a Brand on Honesty. It Started With One Personal Video.

A.I. Could Destroy the Power of Video Marketing — But Only If We Allow It

This Is The One Video Every Emerging Franchise Should Start With

‘A Bride Called Me Crying, That’s When I Had to Quit.’ This Nightmare Job Taught Me Everything About How Not to Run a Business.

Why Your Franchise Leads Are Ghosting You — And How to Win Them Back

Franchise Networking That Actually Works — Why Industry Leaders are Heading to the Mountains This June

How I Went From $80K in Debt to $1 Million in Business in Just 3 Years

5 Expert Tips to Make the Most of the IFA Convention

5 Founders Who Transformed Franchising — And the Powerful Lessons Behind Their Success

The Secret Power of Video Content for Franchise Growth — 4 Types of Videos You’re Probably Missing

What I Learned About Leadership as a NCAA Division 1 Soccer Referee

How to Create Franchise Videos That Inspire — And Convert Interest Into Action

Authenticity Beats AI — Why Using Real People in Your Content Can Generate 35% Higher Conversion Rate Compared to AI-Generated Content

Your Franchise Marketing Needs This Secret Weapon to Captivate and Convert

I Built a $1 Million Business While Overcoming a Disability — Here’s How I Did It

This Is The One Marketing Mistake Everyone Is Making at Trade Shows

What Franchisors — and Franchisees — Need to Know About Local Video Marketing

Discover the Power of Franchising with “The Franchise Masters” Docuseries

There is ‘A Crisis of Trust in Leadership’ in Business Today. Here’s What We Should Do About It

How to Effectively Utilize Video in Your Franchise Brand’s Marketing Strategy

How to Maximize Each Stage of Your Franchise Sales Funnel Using Video

Why Video May Be the Most Effective Format When It Comes to Training New Franchisees

5 Tips for First-Time IFA Convention Attendees

Why Franchise Brands Need to Start Utilizing Video Marketing

4 Critical Business Lessons I’ve Learned as a CEO

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