W. Chan Kim and Renée Mauborgne

Faculty, INSEAD Blue Ocean Strategy Institute at INSEAD Blue Ocean Strategy Institute

W. Chan Kim and Renée Mauborgne are the authors of the international bestseller Blue Ocean Strategy and the soon-to-be released followup, Blue Ocean Shift – Beyond Competing: Proven Steps to Inspire Confidence and Seize New Growth (Hachette, September 2017).

Want to write for Entrepreneur too? Apply to join Entrepreneur Leadership network.

More From W. Chan Kim and Renée Mauborgne

Building a Business

Has Your Business Plateaued? Here’s How Companies Like Square and Salesforce.com Have Broken Through.

Instead of fighting for scraps in existing cutthroat markets, produce more creative strategies that open up new frontiers.

Marketing

The Framework That Transformed the U.S. Wine Industry

Ever tried a Yellow Tail wine? The brand's makers actually created an uncontested market space.

More Authors You Might Like

Dmitry Solovyev

Founder & CEO of Selzy

Chongwei Chen

President & CEO of DataNumen

Gene Marks

President of The Marks Group

David Lazarra

CEO of DRai Solutions