Marketing
3 Ways to Help Your CEO “Get” Marketing
As budgets tighten, CEOs may wonder, "What has our marketing team done for us lately?" Here's how to convey the value of your marketing team.
Yaniv Masjedi is chief marketing officer at Nextiva, a leading provider of cloud-based unified communication solutions, headquartered in Scottsdale, Ariz. He manages the firm's marketing and branding efforts and initiates programs related to brand management, demand generation, advertising, marketing communications and thought leadership.
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