Zach Cutler

With so many AI buzzwords flying around, it can be difficult for communicators to understand what's what in the field of artificial intelligence. Here's a glossary of the most common AI buzzwords you should know to have a better grasp of this groundbreaking technology.

Generative AI platforms are revolutionizing the PR industry by automating the job's most tedious tasks, allowing PR professionals to work more efficiently and effectively. And as long as it's supervised by humans, AI implementation can lead to more compelling PR campaigns, with AI performing the majority of the work and humans adding the final touches to achieve the most optimal results.

Companies are announcing mass layoffs due to the current economic climate to increase their runways and cut spend, with many significantly cutting their marketing departments. However, instead of completely eliminating marketing efforts, companies should shift their marketing strategies to focus on earned and owned media coverage as more affordable and effective alternatives to paid advertising.

Announcing a funding round is crucial to project stability and strength for your company, so your news needs to be spread as far and wide as possible. Here are three tips to increase your chances of securing coverage for your next funding round.

My physical disability forced me to be resilient and have empathy for others from a very young age. These qualities have enabled me to propel myself in life and succeed.

With markets sliding downwards and fears of a recession looming, don't let fear stop you from starting a business. Follow these tips and combine creative business strategy with grit to take advantage of the economic situation and soar higher than ever thought possible.

In today's crowded marketplace, your organization needs to stand out from the crowd.

With enough agility, innovation and user empathy, it is possible to disrupt and win an industry, even with a tiny fraction of the resources of competitors.