Zack Rosen

Thousands of martech tools have been discarded this year, mainly because of misaligned expectations and misguided implementation. Here's a better way to get value out of your martech stack.

A shift from growth over everything else to a focus on profitability and a more attuned perspective on presence and leadership are among some of the top priorities tech leaders should have in mind this year.

Why going back to the basics of customer experience can give marketers the efficiency leverage they need.

The open web is messy and imperfect, but it's stronger than ever.

Three reasons digital experiences aren't living up to customer expectations.