Business Plan | Page 7

This guide outlines key strategies for startups to craft compelling narratives and effective marketing plans to overcome challenges and achieve long-term success.

Stop the churn caused by bad customer service, which is endemic to many businesses. Here are five secrets for where to look for lapses and how to address them.

From a sports-centric childhood in Boston to leading the global AI startup Supernormal, Colin Treseler's journey is a masterclass in persistence, adaptability, and the art of using time wisely.

Not all businesses are meant to last. Some business ideas are just bad, and others were maybe once good but aren't any longer. In such scenarios, entrepreneurs have much to gain from the proper and timely retirement of business entities. Here's why and how you should do it before the end of the year.

Forget about perfecting your product. Here's how sales-led startups thrive in any market.

Starting a business isn't just about launching products — it's about building a driven team and a mindset that keeps you moving forward. Here are four principles to help founders and their teams grow and succeed, no matter the challenges.

Drawing from my personal experience with alcohol flush reactions, I recognize how validating this common issue in the Asian community inspired my business idea.

Companies are increasingly looking to implement AI into their workplaces to optimize day to day operations. But, if employers and employees alike want to integrate AI, they first need to prepare their data.

Bill Shufelt fought an uphill battle to create a non-alcoholic beer that people actually wanted to drink. Now Athletic Brewing Company is one of the top 10 brewers in the country.

Allison Wolff cofounded Vibrant Planet because she realized how much of an impact technology could have on land management — a huge aspect of controlling forest fires.

Ben Goodwin people to enjoy a bottle of pop without feeling bad about it. His nostalgia-infused, "functional soda" brand Olipop makes that possible.

Tade Oyerinde started Campus because he believed Americans deserve low-cost, high-quality options for getting a college education. Tuition is $7,200 a year — less than a Pell Grant — and all students are given a laptop and a career coach.

Back in 2014, Andrea Lisbona set out to make hand sanitizer a daily-use product like skincare. Next year, revenue at Touchland is projected to be more than $100 million.

Louisa Schneider punctured the market, so to speak, by treating piercing like a medical procedure.

Derek Richardson thought it should be as easy to change light switches as it is to change light bulbs. Now his company Deako's smart modular lighting is being installed in 10,000 homes a month.

Ishan Patel saw a big business opportunity, and a way to change people's lives. But to get into the country's biggest retailer, his company Audien Hearing needed to jump through some serious hoops.

Allison Lee didn't plan to start a sustainability-driven business. But she started (Re)vive when she heard retail customers talking about their biggest problem: returns. "They were like, 'I need to fix this, like, yesterday.'"

Russell Gong and Achal Patel founded Cabinet Health with the belief that, "When you start to unpack where the actual social problem is, the business will follow."

Optoro helps giant retailers like Ikea and Best Buy manage online returns. Now, CEO Amena Ali is rolling out their at-home pickup service.

Hari Ravichandran's Aura helps its customers avoid situations like the one he found himself in 10 years ago.

Lin Qiao's company Fireworks AI lets customers build generative AI products with simple prompts.

Zeera's audio app has the same clinical outcomes as one-on-one therapy, but is done anonymously, which makes more people want to seek out help.

Ryan Duey and Michael Garrett took the "ice bath" trend and turned it into the "cold plunge movement" with their company Plunge.

Sandra Abrevaya and her husband Brian Wallach started Synpaticure to help patients with neurodegenerative diseases access expert doctors, trials, and cutting-edge treatments, along with support for caregivers.

Haley Rosen founded Just Women's Sports for fans like herself. She was certain that if she created quality content, the audience would come.

Traditionally, to get cash out of their home, owners had to apply for a loan or a line of credit and make monthly payments. With HomeTap, Jeffrey Glass created a less stressful, more accessible option.