Marketing | Page 8

Communication is not a message — it's a transfer of reasoning.

Top founders and VCs secure premium domains early to signal credibility, build trust and boost long-term brand equity and investor confidence.

Most marketers are using AI wrong — and it's not just wasting time, it's exposing who actually knows how to do the job.

Holiday shoppers bring more than a spike in sales because they arrive with open minds, ready to connect with new brands.

Most marketing emails don't get read, but businesses are still treating email as their primary relationship-building tool. It's time for a new approach.

Peak travel season is upon us, and brands across the travel industry have a major opportunity to sharpen their digital presence and stand out in an increasingly crowded online marketplace.

Here's how legacy brands can stay relevant by combining cultural capital with innovation and strategic infrastructure.

Rebranding can be a complicated process, but it doesn't have to be. Here's how one beverage company fixed its messaging problem in a few key steps.

Coulter and Trent Lewis had an early research breakthrough that helped them solve for the right problem.

Barry Dakake, Marco Cicione and Yassine Lyoubi discuss how a longtime friendship became a business, how they built media buzz without a budget and how they make locals feel like VIPs.

For retailers and entrepreneurs who are stretched thin, support is increasingly available in the form of AI and automation

AI is changing how people shop — if you're still relying on SEO, you're already behind. Optimize for AI to stay visible.

Raised in a "very entrepreneurial" family, Tanya Taylor always dreamed of starting a business of her own.

In 2025, predictive AI is changing search by knowing user intent before queries are made, transforming how brands engage and convert in a privacy-conscious digital landscape.

Use strategic PR to elevate your brand, generate measurable results and fuel successful launches and sustained growth.

Negative press can damage your reputation, but with a mix of legal tools, platform reporting and strategic content creation, you can often remove or bury harmful coverage and start rebuilding trust.

Entrepreneur Susan Michals transformed the negative "cat lady" stereotype into a thriving pop culture phenomenon with CatCon, the world's largest cat-focused event.

How solopreneurs can use YouTube and AI to stay discoverable and build trust in a changing search landscape.

As AI platforms like ChatGPT and Perplexity reshape how users discover information, brands must shift from traditional SEO to strategic AI citation optimization to remain visible.

Marketing can't buy trust — but showing up in your community can

Trying to stand out on YouTube without turning it into a full-time job? These five beginner-friendly strategies use smart tools and content repurposing to help you build traction and grow your audience efficiently.

Here's what you need to avoid in your digital marketing strategy.

Husband and wife Mickey and Vicky Popat went all in on PlantOGram in 2007.

A smile costs nothing. But it changes everything. And it just might be your greatest asset.

To drive growth, companies should transform customer support from reactive to predictive and proactive. Using foresight, ethical data and strategic alignment can turn customer experience into a key competitive advantage.

Alexandra Lourdes, Michael Santos, Steve Jerome and Lin Smith Jerome teamed up to start a Las Vegas hospitality juggernaut.