‘Tis the season for family, turkey, and of course, the beloved Thanksgiving dessert table.

In true American tradition, pumpkin pie has become a staple of Thanksgiving meals around the country — and wholesale retailer Costco is proving that it’s still as popular as ever.

This year, Costco reportedly priced its pie at $5.99 and put the hit item on shelves earlier than usual — in August. Since then, it’s been causing a frenzy on social media.

am I allowed to eat a whole Costco size pumpkin pie or is that crossing a line?

— Stephanie (@StephNalep) November 17, 2023

Costco pumpkin pie for breakfast is unsurpassed. Why is their pie superior to any bakeries? pic.twitter.com/cPrtM9zJT1

— Big Or-G (@bworgill) November 19, 2023

nothing beats a slice of costco pumpkin pie something about it is just too good

— asma ♡ (@asma__attack) November 21, 2023

Heading to Costco the Saturday before Thanksgiving for a pumpkin pie. Wish me luck. I will fight someone if needed.

— N.J. Gallegos is Dr. Spooky ?? (@DrSpooky_ER) November 18, 2023

This Costco pumpkin pie just cured my depression

— cryforhelp✨ (@itsjacklynbitch) November 21, 2023

The pie is the same price as it was in 2022, so inflation-related issues have not affected Costco’s pricing on the popular pie.

Costco’s pumpkin pie weighs an estimated 3 pounds, 10 ounces, and can serve up to 12 people. The hefty dessert is one foot in diameter.

According to Fox Business, Costco shoppers purchased an estimated 1/3 of the 6.3 million pumpkin pies sold in 2019 — in the three days leading up to Thanksgiving.

David and Susan Schwartz, who wrote the book “The Joy of Costco: A Treasure Hunt From A to Z,” claim that the retailer sells over 6 million pies between September and December each year.

Costco did not immediately respond to Entrepreneur‘s request for comment confirming pumpkin pie sales.