Edward L Bernays, Carl Byoir, and Arthur W. Page–all titans inthe history of contemporary public relations–tell their individualstories at PR Museum (http://www.prmuseum.com). Rich casehistories are provided, offering much to be learned about how to doPR today. You can get more information by checking out the sites ofthe sponsoring organization, PR firm Spector & Associates,where contemporary case studies detail the how-tos of moldingpublic opinion.