How Morrow Hill Makes Real Estate a Breeze for Growing Franchise Brands

When you’re busy scaling a franchise, one of the biggest considerations is real estate. From offices to retail to restaurants, your brand needs a physical space. But from site search and evaluation to lease negotiation and more, securing the right spaces can require a lot of heavy lifting.

No one realizes this more than the team at Morrow Hill. Founded in 2002, this Dallas-based company offers premier corporate and franchise real estate strategies worldwide.

“Morrow Hill emerged as a leader in the franchise real estate arena by identifying a critical gap in the way franchise organizations managed their real estate needs,” explains Jonathan Hill, Founder of Morrow Hill. “By offering a single point of contact and dedicated client teams tailored to each brand, the company eliminated inefficiencies and miscommunication that often-plagued multi-location expansions.”

With decades of experience and a roster of more than 130 franchise brands operating brick-and-mortar locations across the U.S. and Canada, Morrow Hill ranks #1 among real estate services on Entrepreneur‘s 2025 Top Franchise Suppliers list. Morrow Hill has ranked in the top 3 in real estate five of the past seven years, including #1 in 2025.

To create this year’s list, we conducted our annual survey of franchisors, pulling from more than 1,100 responses. From emerging franchisors to well-established brands, respondents identified which suppliers they work with and then rated their satisfaction with them in areas of quality, cost, and value. Each supplier received a score based on the survey results and was ranked within their respective categories.

More than 180 suppliers are ranked on this year’s list across 13 different categories. This year, Morrow Hill received positive ratings from more than 50 different franchise brands.

Protecting, empowering, and streamlining the entire real estate and build-out process

It’s been a busy year at Morrow Hill. Among its many initiatives, it created a new legal service and strategy program. “Tailored specifically for franchise systems, the service ensures every lease is thoroughly reviewed not only for legal soundness, but with a brand protection lens—safeguarding long-term interests for both franchisors and franchisees and minimizing costly risks down the road,” Hill explains.

Morrow Hill also launched its Occupier Services Group—a new division that takes a comprehensive, start-to-finish approach to site evaluation, development, and build-out. It has also been busy improving its in-house technology. By combining its Vision Track ® and Vision Map ® platforms, Morrow Hill brings advanced analytics, real-time milestone tracking, and intuitive data visualizations into one central dashboard for its franchise clients.

The company also announced an exclusive nationwide partnership with Xponential Fitness, one of the largest health and wellness franchisors. With a portfolio of brands including Club Pilates, Pure Barre, StretchLab, and more, Xponential Fitness has entrusted Morrow Hill to manage all real estate strategy and execution across North America.

“This exclusive relationship not only speaks to Morrow Hill’s credibility at the enterprise level but also showcases our ability to deliver scalable solutions for multi-brand franchise operators,” Hill says. “As we continue to expand our footprint across industries—from health and wellness to entertainment and recreation—Morrow Hill remains committed to delivering unmatched value to franchise brands who are building the future of retail and experiential spaces.”

Click here to learn more about Morrow Hill and to find out if this supplier is right for you.