This Top-Rated Franchise PR Firm is Bringing Public Relations into a New Digital Age

When it comes to drumming up media exposure for franchises and helping them grow, arguably no one does it better than Fishman PR. They’ve been the go-to resource for franchise brands for more than three decades. Some of their most noteworthy clients include major multi-brand platforms such as Neighborly, Unleashed Brands, and Xponential, as well as other well-known, thriving franchise brands across a variety of segments, such as Pet Supplies Plus and Edible Arrangements.

It’s no wonder why Fishman PR once again claims the #1 spot among public relations firms on Entrepreneur‘s 2025 Top Franchise Suppliers list. It has owned the top spot every year since the list was started eight years ago and is the only supplier that has ranked #1 in its category every year.

“Franchising is in our DNA,” says Sherri Fishman, founder and Chief Visionary Officer. “For 34 years, we’ve lived and breathed the franchise model, giving us a perspective that no generalist agency can match. CEO Brad Fishman and I are deeply rooted in franchising, and our team has decades of institutional knowledge that clients rely on.”

To create this year’s list, we conducted our annual survey of franchisors, pulling from more than 1,100 responses. From emerging franchisors to well-established brands, respondents identified which suppliers they work with and then rated their satisfaction with them in areas of quality, cost, and value. Each supplier received a score based on the survey results and were ranked within their respective categories.

More than 180 suppliers are ranked on this year’s list across 13 different categories. This year, Fishman PR received positive ratings from 135 different franchise brands.

“Our clients consider us an extension of their teams, providing them strategic counsel for anything from franchise growth, communications crisis management, and creative consumer campaign ideation,” says Fishman PR President Debra Vilchis. “Because we know the nuances of franchise development, private equity-backed growth, and multi-unit operations, they ask us to sit at the table with their leadership teams to provide strategic guidance that goes well beyond media coverage.”

PR that drives franchise visibility in the age of AI search

The team at Fishman PR has established themselves as pros at everything from integrating earned media, influencer relations, content marketing, and digital strategies that help franchisors stand out and scale successfully. Now, they’re taking these skills a step further. This year, the firm began focusing on new GEO-driven PR strategies to help franchise brands stand out in the age of AI search. By focusing on earned media placements, consistent online messaging, and optimized owned content, Fishman PR’s skilled PR and marketing professionals ensure that brands not only show up in AI-generated summaries but are represented with credibility and authority.

“Search is no longer just about Google, it’s about how AI tells your story,” says Fishman PR Chief Growth Officer Zack Fishman. “Our GEO-driven PR strategies help franchise brands make sure the right story shows up.”

“The goal has been to help create authentic messaging for franchises that is hyper-relevant to their clients,” Vilchis says. “By combining our legacy of trusted storytelling with cutting-edge integrated marketing, we’re ensuring our clients’ reputations are protected and amplified in an AI-driven world.”

Click here to learn more about Fishman PR and to find out if this supplier is right for you.