5 Ways Facebook Messenger Bots Can Help Your Business

Chatbots can deliver personalized content to your clients and help generate revenue directly through your social media platforms.

By Murray Newlands • edited by Dan Bova • Jun 01, 2017

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It’s been a year since Facebook announced the launch of chatbots on Messenger, and although bots have not yet been perfected, they’ve had a huge impact in the way modern consumers interact with brands. Chatbots are now recognized as a crucial part of any marketing strategy, regardless of the size of the company or the industry.

Thanks to platforms like Chattypeople, you can create an artificial intelligence-powered chatbot without any coding knowledge in a matter of minutes. Chatbots allow you to build an intricate bot with numerous features, and you will need to incorporate your bot into your marketing and sales strategies to really take full advantage of it. Chatbots can fulfill an array of functions that range from providing basic information to taking orders and editing profiles. Plus, they can monetize your social media accounts almost immediately.

Using a chatbot as a marketing tool requires planning and precise execution, so I’ve put together a list of five ways your chatbot can help you build a relationship with your audience and help you grow your business.

The chatbot phenomenon.

Providing information on demand
Delivering valuable content
Placing and editing orders
Personalizing user experiences and only displaying relevant content
Referring them to the right department within a company

1. Push special services and promotions.

Make changes to an account
Update billing information
Change email addresses and other personal details
Manage and view new and previous orders
Request a meeting or consultation with human representatives

Allowing users to manage their information through chatbots rather than using traditional methods is a great way to salvage valuable resources. You can easily create a chatbot through chatbot tools to handle special services and promotions, and allocate your time to other areas of your business.

2. Build a strong bond with your audience.

Games
Jokes
Useful tips
Weather reports
Fun facts
Holiday reminders
Guides
How-to articles
Useful blog posts
Industry news

3. Deliver content with a personalized touch.

Chatbots can be used as a cornerstone of your content marketing strategy. They can deliver personalized offers to your clients based on their preferences and interests. Bots can even launch complex marketing and remarketing campaigns that implement A/B split testing and other advanced techniques to optimize your strategy’s performance. Chattypeople chatbots also gather valuable user information that can be used to fill gaps in your market.

4. Provide information and FAQs

Hours of operation
Complete list of services and products
Service areas
Prices and stock availability
Group deals, discounts, and sponsors
Storytelling and branding
About and contact information

5. Monetize your cocial media account.

One of the reasons ecommerce platforms became so successful is because they allowed consumers to make purchases from the comfort of their homes. Chatbots go one step further, as they allow users to browse, view, and purchase services and products from the comfort of their Messenger app, which they can access from virtually anywhere with an internet connection. Chatbot tools allow you to integrate your chatbot to popular e-commerce platforms. Your chatbot can then take orders straight through Messenger, eliminating the need for any additional steps. Consumers can view your products, read reviews, compare prices, and purchase items directly through their Facebook Messenger app.