How Beachbody Acquired 10 Million Customers and Reached $1 Billion in Sales
Discover the secret to scaling your business.
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Founder of Round Two Partners Babak Azad certainly knows his stuff when it comes to massively scaling a business.
During his tenure as SVP, media & customer acquisition at Beachbody (the creators of P90X, Insanity and Shakeology), he helped the company acquire more than 10 million customers and eclipse $1 billion in sales.
Azad says that focusing on three areas — customer lifetime value, brand and operational excellence — can dramatically increase the chances of scalability and sustainability of a business.
In this episode of Project Luminary with Kristen Aldridge, learn Azad’s secret to scaling.
Watch more episodes of Project Luminary on its YouTube Channel here.
Founder of Round Two Partners Babak Azad certainly knows his stuff when it comes to massively scaling a business.
During his tenure as SVP, media & customer acquisition at Beachbody (the creators of P90X, Insanity and Shakeology), he helped the company acquire more than 10 million customers and eclipse $1 billion in sales.
Azad says that focusing on three areas — customer lifetime value, brand and operational excellence — can dramatically increase the chances of scalability and sustainability of a business.
In this episode of Project Luminary with Kristen Aldridge, learn Azad’s secret to scaling.
Watch more episodes of Project Luminary on its YouTube Channel here.
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