Why This 73-Year-Old Company Is a Master Instagram User
How Walter E. Smithe is adapting with the times.
Opinions expressed by Entrepreneur contributors are their own.
Colleen Smithe Parker is director of advertising for Walter E. Smithe, a family-owned furniture business in Illinois. Walter E. Smithe has been in business for more than seven decades, and, like any long-lasting business, it has had to adapt over time.
So, the business that opened in the 1940s is now focused on social media marketing, particularly photo-heavy mediums like Instagram. Parker explains how the furniture company has developed a strategy to stay relevant, giving viewers tips on how they can do the same for their business.
Watch the video to learn more.
Related: Why This Entrepreneur Hands Out Skulls Instead of Trophies
Watch more videos on C1 Revolution’s YouTube Channel.
Colleen Smithe Parker is director of advertising for Walter E. Smithe, a family-owned furniture business in Illinois. Walter E. Smithe has been in business for more than seven decades, and, like any long-lasting business, it has had to adapt over time.
So, the business that opened in the 1940s is now focused on social media marketing, particularly photo-heavy mediums like Instagram. Parker explains how the furniture company has developed a strategy to stay relevant, giving viewers tips on how they can do the same for their business.
Watch the video to learn more.
Related: Why This Entrepreneur Hands Out Skulls Instead of Trophies
Watch more videos on C1 Revolution’s YouTube Channel.
The rest of this article is locked.
Join Entrepreneur+ today for access.
Already have an account? Sign In
