How to Make a Scene

Ace Hotel founder Alex Calderwood did it by transforming his company into a lifestyle brand. Meet the man who set a new industry standard with the ‘it’ hotel.

By Jennifer Wang Sep 20, 2010

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Jennifer Wang

Writer and Content Strategist
Jennifer Wang is a Los Angeles-based journalist and content strategist who works at a startup and writes about people in startups. Find her at lostconvos.com.

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