If You Just Got Fired, This Entrepreneur Has a Message For You
Jessica Abo sits down with Melissa Ben-Ishay, the president and chief product officer of the popular cupcake company Baked by Melissa.
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When Melissa Ben-Ishay got fired, she immediately called her brother. He encouraged her to go home, bake her famous cupcakes and reassured her they would figure out how to turn her hobby into a business. Within a week, Baked by Melissa was up and running. Fourteen stores and a cookbook later, Ben-Ishay’s bite-size treats are a huge success. She sat down with Jessica Abo to talk about her company’s growth, the friends who helped her get here and what she’s created to help you celebrate Valentine’s Day.
Watch more videos from Jessica Abo on her YouTube channel here.
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When Melissa Ben-Ishay got fired, she immediately called her brother. He encouraged her to go home, bake her famous cupcakes and reassured her they would figure out how to turn her hobby into a business. Within a week, Baked by Melissa was up and running. Fourteen stores and a cookbook later, Ben-Ishay’s bite-size treats are a huge success. She sat down with Jessica Abo to talk about her company’s growth, the friends who helped her get here and what she’s created to help you celebrate Valentine’s Day.
Watch more videos from Jessica Abo on her YouTube channel here.
Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.
EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Amazon Fire, Roku, Apple TV and the Entrepreneur App available on iOS and Android devices.
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