Thought Leaders
How to Earn Customers’ Trust
Your approach to winning new business says a lot about your operation.
By Jason Feifer
March 2020
Thought Leaders
Tracee Ellis Ross Spent 10 Years Building Pattern, Her Hair Care Brand
The actress and entrepreneur has learned that to be successful, the message is as important as the product.
By Liz Brody
Business Ideas
Small Businesses Are Now Hiring Apprentices. Should You?
The old plumber and electrician trainee model has been reimagined for the new world -- and could be exactly what a startup needs.
Thought Leaders
By Listening to Her Customers, This Entrepreneur Found a Larger Audience — And a Greater Mission
Michelle Kennedy launched the Peanut app to help moms. But now, the app is out to help all women.
Thought Leaders
How Stitch Fix CEO Katrina Lake Learned to Embrace Her Power
The founder of the $2 billion business shares how she's grown as a leader, how she pays it forward, and how she handles bad news.
Building a Business
“When?” is the Most Important Question for Entrepreneurs. (The Answer: Now?)
When do you launch? When do you act? When do you change? The cofounder of Square has answers.
By Jim McKelvey
Sustainability
My First Business Died – But It Helped Make My Next Company a Success
When government policies and decisions killed my buzzy New York startup, I learned to build a better (and more sustainable) operation.
By Jaime Getto
Marketing
How to Find New Customers for an Old Product
Having a successful product or service is a big win. But keeping it top of mind for consumers (and winning new ones) can be a challenge.
Thought Leaders
How This Former Submarine Officer Learned to Lead Under Pressure
As a young Navy officer, Rick Stollmeyer made some mistakes. Now, as CEO of Mindbody, he's learned to make more considered decisions.
Business Funding
Millennials Can’t Get Enough of This Tableware Brand
Kathryn Duryea didn't want Ikea dishes, and she didn't want fancy china. And she bet other people her age felt the same.
Building a Business
What It’s Like Inside Shake Shack
A collaborative culture with shifting responsibilities is the burger brand's recipe for success.
By Hayden Field
Thought Leaders
6 Ways for Cofounders to Settle Disagreements
When your business is an equal partnership, who breaks the tie? Six entrepreneurs share their methods.
Buying a Franchise
Why This Entrepreneur Left Tesla to Open a Tech Repair Franchise
Minhthe Nguyen used to be an overworked Silicon Valley engineer. Now, as a uBreakiFix franchisee, he's still overworked -- but happier than ever.
Buying a Franchise
What Franchises Should Know Before Hiring a PR Firm
Franchisors and franchisees alike can benefit from a talented PR firm that can get the attention of new customers. Here's how to find a match.
By Hayden Field
Buying a Franchise
How This Franchise CEO Learned to Lead By Making Mistakes
SpeedPro president and CEO Larry Oberly is haunted by some of his earliest missteps as a manager. But today, that's made him a better boss.