Zūm started out selling its "Uber for kids" service to parents. But then its founder realized they could sell to school districts, and have a much bigger impact. Of course, that was easier said than done.
When you've put your blood, sweat and tears into building an independent business, it's hard to know if converting to franchise is selling out, or buying into something better. We talked to business owners across industries about how they made the decision, and to franchisors on why they're pursuing the conversion strategy.
These 10 executives work at big companies, overseeing programs that help small business. Here's the advice they wish all small business owners were getting.