Build Your Brand, Build Your Business–In Three Steps

By Kara Ohngren Prior • Oct 05, 2010

Opinions expressed by Entrepreneur contributors are their own.

Entrepreneur’s Winning Strategies for Business Conference
  1. Consistency: Messages, images and so on must be consistent, or consumers become confused and turn away from the brand.
  2. Persistence: Brands are not built overnight.
  3. Restraint: Don’t be tempted to go too far.
Entrepreneur’s Winning Strategies for Business Conference
  1. Consistency: Messages, images and so on must be consistent, or consumers become confused and turn away from the brand.
  2. Persistence: Brands are not built overnight.
  3. Restraint: Don’t be tempted to go too far.

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Kara Ohngren is a freelance writer and part-time editor at YoungEntrepreneur. Her work has appeared in publications including Entrepreneur Magazine, The New York Times, MSNBC, The Huffington Post and Business Insider.

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