Opinions expressed by Entrepreneur contributors are their own.
Part OneSensational ColorThe Color Marketing Group
I saw how a product color or its packaging color could dramatically affect its success in the marketplace. When I learned that was more than just an instinctive idea and that it could be confirmed through pragmatic, tested information, it was like putting the final piece into a puzzle
What you want your product to convey to a consumer may be different than what it actually is conveying. And it could very well be the product’s color.
I think one of the areas with the greatest potential for growth at this time is in the Residential Color Consulting business and my company is actively training individuals in this field as an entry point to a career in what I believe to be the exciting world of color
I needed Kate Smith to help me impress a bunch of strangers.
And now…pictures of Jake, with commentary by Kate!YELLOW – RED – GREEN – BLUE –Blue it is! Thank you, Kate Smith, for teaching me what a color strategist does, how the job gets done and helping me be the smash hit of a high school reunion that I may or may not have wanted to attend in the first place.
Part OneSensational ColorThe Color Marketing Group
I saw how a product color or its packaging color could dramatically affect its success in the marketplace. When I learned that was more than just an instinctive idea and that it could be confirmed through pragmatic, tested information, it was like putting the final piece into a puzzle
What you want your product to convey to a consumer may be different than what it actually is conveying. And it could very well be the product’s color.
I think one of the areas with the greatest potential for growth at this time is in the Residential Color Consulting business and my company is actively training individuals in this field as an entry point to a career in what I believe to be the exciting world of color
I needed Kate Smith to help me impress a bunch of strangers.
And now…pictures of Jake, with commentary by Kate!YELLOW – RED – GREEN – BLUE –Blue it is! Thank you, Kate Smith, for teaching me what a color strategist does, how the job gets done and helping me be the smash hit of a high school reunion that I may or may not have wanted to attend in the first place.
Most businesses test their backup systems on the same device they're backing up — a critical oversight that can render recovered data completely unusable.
