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Brand Partner Spotlight What's This?

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit www.amazon.com/about and follow @AmazonNews.

More From Amazon

Building a Business

Ready to Transform Your Business? Amazon Unveils Agentic AI Tools and Expanded Logistics Solutions to Drive Seller Success.

At the sixth annual Amazon Accelerate conference, the company announced enhancements across its suite of seller tools and offerings.

Business Operations & Logistics

Delivering E-commerce Packaging with Purpose

How Go North Group is reducing waste and delighting customers with Amazon's Ships in Product Packaging Program.

Business News

How Amazon Sellers Can Delight Customers, One Smaller Package at a Time

By right-sizing packages, the e-commerce company aims to reduce waste while enabling sellers to save money and deliver an improved customer experience.