This Dad Started a Side Hustle to Save for His Daughter’s College Fund — Then It Earned $1 Million and Caught Apple’s Attention

In 2015, Greg Kerr, now owner of Alchemy Merch, was working as musician when he noticed a lucrative opportunity.

By Amanda Breen • edited by Jessica Thomas • Apr 11, 2024

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Amanda Breen

Senior Features Writer at Entrepreneur

Entrepreneur Staff

Amanda Breen is a senior features writer at Entrepreneur.com. She is a graduate of Barnard College and received an MFA in writing at Columbia University, where she was a news fellow for the School of the Arts.

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