Branding Boot Camp: How to Develop Your Brand Strategy

In part two of her four-part series, contributor Jessica Abo sits down with Grayce and Co’s Kathleen Griffith to discuss how she can develop her brand positioning — and how you can, too.

By Jessica Abo edited by Dan Bova Mar 23, 2018
JaboTV

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In part one of our four-part series, marketing and business expert Kathleen Griffith and I identified that I was doing too many things to scale my business and had some homework to do. In this episode, I’ll share what the main job is I want to focus on and learn what I need to do to develop my brand strategy.

Related Video: Branding Boot Camp: What to Do When You’re Doing Too Much

Watch more videos from Jessica Abo on her YouTube channel here.

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Roku, Apple TV and the Entrepreneur App available on iOS and Android devices.

In part one of our four-part series, marketing and business expert Kathleen Griffith and I identified that I was doing too many things to scale my business and had some homework to do. In this episode, I’ll share what the main job is I want to focus on and learn what I need to do to develop my brand strategy.

Related Video: Branding Boot Camp: What to Do When You’re Doing Too Much

Watch more videos from Jessica Abo on her YouTube channel here.

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Roku, Apple TV and the Entrepreneur App available on iOS and Android devices.

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Jessica Abo

Media Trainer, Keynote Speaker, and Author
Entrepreneur Leadership Network® Contributor
Jessica Abo is a sought-after media trainer, award-winning journalist and best-selling author. Her client roster includes medical and legal experts, entrepreneurs, small business owners, startup founders, C-Suite executives, coaches, celebrities and philanthropists. Visit www.jessicaabo.com.

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