When Alex Zhou moved from China to the U.S. to attend Kansas State University in 2007, he couldn't find his favorite foods from home — and it inspired him to start online Asian marketplace Yami.
Data security in ecommerce is of utmost importance if you want repeat customers. Here are five ways to help ecommerce businesses keep their customer's data safe.
While experience loyalty has been around the B2C world for decades, the B2B industry is now catching on that delighting customers doesn't build loyalty. Here's what does.
Here's how a few business owners are embracing new strategies and tools to thrive in the new era of digital commerce, and what you can learn from them.
Alexis Jae's family had been in the jewelry business for over 75 years. Noticing potential in ecommerce, Jae took it upon herself to build a brand that reached a wider audience and has thrived ever since.
Content is still a powerful proponent in creating a strategy that is both creative and effective. Utilizing tactics in storytelling and maintaining an analytical approach can certainly guide a mediocre campaign to becoming a successful bombshell for a company.
Ecommerce is changing the way customers are doing business and their perceptions on product value. Preparing for this may be the difference between the failure or success of your business.