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Online Presence

Here’s How to Master Facebook Advertising and Why You Must

Facebook offers powerful tools which are easy to learn and unmatched for defining and reaching your audience on their terms.

By Lesya Liu

Tech

How Bots Can Benefit Businesses, According to Messenger’s Director of Global Partnerships

By Murray Newlands

Tech

Bots for Messenger Are the Marketplace ‘Goldilocks,’ and This Man Would Know.

By Murray Newlands

Marketing

25 Ways to Ask for a Referral Without Looking Desperate

By John Rampton

Marketing

Boost Facebook Engagement With These 3 Psychology Principles

Try these tactics if your Facebook marketing strategy is starting to feel a little stiff.

By Wade Harman

Online Presence

5 Fundamental Principles to Create Stunning Facebook Ads

Did you know that red is so attention-grabbing because of the implications it had to our hunter-gather ancestors?

By Sam Oh

Online Presence

3 Ways to Sell On Social You Aren’t Using Yet

Most emerging ecommerce brands turn to digital marketing to increase sales

By Marsha Hunt

Tech

Top 7 Chatbot Monetization Strategies You Need to Know

Chatbots are new and hot but how do you get them to make money for your company?

By Murray Newlands

Tech

This Low-Cost Gear Makes Your Live Broadcast Look Like a Big-Budget Production

You can do a lot just with your cell phone. Spend another couple hundred dollars and you can do just about everything.

By Lesya Liu

Marketing

3 Ways to Optimize Your Video Advertising Strategy on Facebook

To make your video a memorable experience for users, keep it short and sweet, and -- please -- make sure your witty captions are legible.

By Hope Horner

Marketing

10 Ways to Market Your Business Online for $500

You won't worry that your budget isn't big enough when you know how to squeeze the most from every buck.

By Jonathan Long

Online Presence

Is Innovation Overrated? Facebook’s Stories Feature Is Identical to Instagram’s.

Social media has changed much in the world but imitation remains the sincerest form of flattery.

By Lesya Liu

Online Presence

Is Instagram Ear Hustling Your Conversation to Create Targeted Ads?

All consumers need to do to cook up a classic example of the word 'creepy' is look at today's targeted ad campaigns.

By Andrew Medal

Business News

My Love Affair With Facebook

Globally, there are more than a billion people with Facebook accounts. That's the only social media statistic every entrepreneur needs to know.

By Grant Cardone

Marketing

Here’s How Facebook Has Reduced the Need to Pay for PR

Facebook news and advertising enables companies to do for themselves much, but not all, of what they have customarily hired public relations firms to accomplish.

By Greg Shugar

Online Presence

20 Ways to Grow Your FB Live Audience

FB Live is a fun way to engage, connect and interact with your audience.

By Eric Siu

Online Presence

10 Facts You Didn’t Know About Facebook Advertising

What works today may not work tomorrow.

By Rocco Baldassarre

Online Presence

5 Essentials for Connecting With Your Ideal Target Market on Social Media

Half the world is online. Your job is finding the fraction of them who will respond to what you are offering.

By Lesya Liu

Online Presence

Make the New Facebook Pages Layout Work to Your Advantage

Take control over the Facebook layout to engage your audience in a variety of ways.

By Lesya Liu

Online Presence

Facebook’s New Features for Your Ecommerce Business

You're likely already using Facebook to market your business, so its new features should help you sell more on the world's most popular social networking site.

By Thomas Smale

Online Presence

6 Steps to Dominate a Competitor’s Social Media Marketing

So, what do you do when competitors start poaching your turf? You dominate them.

Online Presence

4 Ways to Improve Personal Branding Using Facebook Live

Facebook Live is a powerful tool because it is easy to see and use for your target audience.

By Pratik Dholakiya

Online Presence

Another Effective Way Facebook Helps Grow Your Business

Groups enable you to extend your organic reach, workshop your material and establish yourself as a thought leader.

By Lesya Liu

Online Presence

Why Converting to Instagram Business Is Not a Winning Brand Strategy

When we see brands advertising on Instagram, it removes the human factor from those brands.

By Madeline Popelka

Online Presence

3 Deadly Sins of Facebook Advertising

Maybe it's not Facebook. Maybe it's you.

By Josh Denning

Online Presence

Social Media Slump? Use Visuals to Amp Up Your Marketing Efforts.

A selfie station in your boutique or a check-in special at the bar. That's how you stand out.

By Dan Steiner

Online Presence

Facebook Is Getting Stern About Clickbait

A recent algorithm update means the headlines you read on your newsfeed will actually tell you something about the article beneath them.

By Lesya Liu

Online Presence

The Right (and Wrong) Way to Do Social Media

The rules for successful social-media marketing are not complex but you have to earn them before they work for your company.

By Aaron Agius

Online Presence

10 Tactics to Make Your Facebook Organic Reach Soar

'Facebook organic reach' might be the greatest oxymoron in social-media marketing but it can be achieved.

By Lesya Liu

Online Presence

Why These Facebook Features Should Worry Digital Advertisers

Features like Live Video, Instant Articles and Canvas ads are shaking up digital marketing and might be a cause of concern for advertisers.

By Marty Schneck