Building a Business
5 Big Mistakes Entrepreneurs Make With Their PR Efforts
Don't expect to look good in the media, or even be placed, if you are committing these errors.
Interviews | Page 5
Marketing
Want to Improve Your Content Marketing? Think Like a Journalist. (Infographic)
Take a page from the journalist playbook and learn how to research, conduct and write interviews -- skills that will help you get your business's message across.
By Laura Entis
Building a Business
Hire for Potential Not Experience by Asking These 5 Key Questions
Past performance is no longer an accurate proxy for future success. In hiring, the most critical skill is the ability to learn on the fly.
Building a Business
Maximize the Impact of Handwritten Notes With These 6 Tips
Want to make an impression and differentiate yourself and your company? Do it in writing.
By Peter Gasca
Building a Business
17 Ridiculous Questions Google Has Stopped Asking During Interviews
Google often asks potential hires to think outside the box, but these interview questions are so absurd the tech company eventually banned them.
Building a Business
The Strategy Behind Weird Interview Questions
Understanding why interviewers choose non-traditional questions can help you understand when to use them in your own hiring process.
Thought Leaders
Goodbye, Suits. Sport These Smart Looks but Shun Interview No-nos.
Prove you understand the culture of the startup world by adding a little personal flare to your professional attire.
Marketing
TV Interview Tips From a Former Presidential Campaign Spokeswoman
Television interviews are a high-stakes game that can pay major dividends. With these strategies, you'll be able to enhance your ability to get your message across.
By Dorie Clark
Building a Business
5 Things You Should Not Do When Hiring for Your Organization
Avoid common hiring pitfalls and add more superstars to your roster. Put a staffing system in place and consult existing employees.
By Marc Wayshak
Building a Business
How to Hire Someone Aligned With the Company’s Mission
Follow these steps to ensure you'll find the right candidate and keep them on course for the entire journey.
By Ryan Smith
Thought Leaders
Professional Dress Doesn’t Have to Mean Boring
As the world gets more casual, your business appearance still matters.
By Adam Toren
Building a Business
Video Chat: It Ain’t Just for Long Distance Relationships Anymore (Infographic)
With more businesses turning to online video interviews, here are some tips on how to put your best foot (or face) forward.