Market Segment

Fitness and health companies can pump up their profits by specifically targeting their customers.

Data demonstrates that the states responsible for creating digital ad technology also happen to be the ones least likely to react to them -- probably because everyone's outside running or skiing or just being healthy in general.

They are ugly and violent at times, but Trump's rallies may just represent a growing segment of American society that businesses need to understand.

What's your specific market segment? What's your sustainable competitive advantage? These are essential questions to ask.