Adam Bornstein

Maybe you see personal brands as indulgent and self-centered, or a waste of time better spent on other tasks. But consider this.

Marketing budgets are the first to get slashed when the market tightens, but that creates less competition for attention.

To become the best leader you can be, you must start by being a version of the leaders you most admire.

It's be helpful to create an unofficial "board" of advisors who you can consult with, and feel less alone.

From more vacation days to less meetings, there are lots of non-financial perks companies can offer to star candidates.

As the economy shifts, ask yourself these four questions.

Ten years ago, I was a terrible leader.

It's possible to save on experts like lawyers, accountants and designers while not putting your company at risk.

It's about making your time more valuable.

When you hit an obstacle that's out of your control, view it as a way to improve your business.

Nonstop work is part of what leads to burnout, but it's not the whole picture. Enduring productivity is often about balancing intense output with periods of regeneration.

Chasing business trends may not always pan out, so make sure you're betting on the big picture.

Think about the three P's: positioning, pricing and people.

You can buy marketing, sales or attention, but product-market fit should always take center stage.

Should you even make content at all?

Here are three different routes to consider, each with their own risks and rewards.

Your team has big ideas. To unlock them, you must first build an environment of support and encouragement.

To keep your staff motivated as we move through an uncertain year, don't overpromise, and don't hide from the truth.

We're heading into an unpredictable year. Focus on growing your business, and don't obsess over what's out of your hands.

COVID-19 swiftly moved our world online. Once you discover the power of engaging your customers digitally, you won't want to go back.

Not everything your team does will push your business forward. Here's how to refocus that time and energy - and get on a path toward long-term success.

Having a successful product or service is a big win. But keeping it top of mind for consumers (and winning new ones) can be a challenge.

Did your growth stall in 2019? Here's how you can engineer a bigger, better year for your business.

It starts by asking questions. And ends by asking more questions.

Should you continue to invest in your product or service, or move on to the next?

Small businesses don't need a big team to make a big impact. Here's how to be strategic about what work gets outsourced.

It's a valuable tool, but don't forget about these other (sometimes free!) ways to reach your clients.

Growing a team is an important (and intimidating) step for a startup. And when money is tight, the pressure is on to get every hire right.

Asking staff to take on multiple responsibilities doesn't have to mean chaos. Here's how to keep the office calm, happy, and productive.

There are no guarantees in business, but take these steps to set yourself up for success.