Al Lautenslager

Author, Speaker, and Consultant at Market For Profits
Al Lautenslager is an award-winning marketing expert, bestselling author, highly sought-after speaker, consultant, and entrepreneur. He is the principal of Market For Profits, a Midwestern-based marketing consulting firm; former president and owner of The Ink Well, a direct marketing, printing, and a Certified Guerrilla Marketing Coach.
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More From Al Lautenslager

Building a Business

Marketing 101: The Art of Storytelling

The ability to tell a tale is a priceless skill, especially in your marketing. Here's how to create stories that give your business top-of-mind awareness.
Marketing

13 Ways to Get Your Emails Noticed and Opened

You may have sent the best marketing message via email, but if no one opens it and reads it, what good have you done? Here's how to get those messages looked at by your prospective customers.
Marketing

Make Your Website Famous

Marketing your site on and offline can be just as important as marketing your actual product or service.
Marketing

Companywide Marketing Efforts

With all that's involved in marketing, you need a strong team to help you out. Here's how to make use of the people already on your payroll.
Marketing

33 Tips for Marketing Success

Make a point of practicing three to five marketing activities every day, and you'll soon develop a successful marketing habit.
Business News

All Publicity Is Local

Lucky enough to get some national PR, but do all your business locally? Here's how to leverage that exposure.
Business News

Commercial TV Time

You can bet your target market watches the tube, so boost your sales with this advice on riding the television airwaves.

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