Author, Speaker, and Consultant
at Market For Profits
Al Lautenslager is an award-winning marketing expert, bestselling author, highly sought-after speaker, consultant, and entrepreneur. He is the principal of Market For Profits, a Midwestern-based marketing consulting firm; former president and owner of The Ink Well, a direct marketing, printing, and a Certified Guerrilla Marketing Coach.
Headlines are often the first thing customers read, and if they're boring, they'll move on faster than you can blink. Learn how to create attention-grabbing headlines.
The ability to tell a tale is a priceless skill, especially in your marketing. Here's how to create stories that give your business top-of-mind awareness.
Learn how to make your message stand out in the crowd by being fresh, relevant and interesting, and sharing and engaging with fellow community members.
You may have sent the best marketing message via email, but if no one opens it and reads it, what good have you done? Here's how to get those messages looked at by your prospective customers.
Content that's laughed at is shared more often and is more memorable than "straight" messaging. Here's how to add a touch of humor will help to capture your target's attention.