Marketing
Boost Sales With a TV Commercial
Take your business to the next level with this advice for navigating the television airwaves.
Al Lautenslager is an award-winning marketing expert, bestselling author, highly sought-after speaker, consultant, and entrepreneur. He is the principal of Market For Profits, a Midwestern-based marketing consulting firm; former president and owner of The Ink Well, a direct marketing, printing, and a Certified Guerrilla Marketing Coach.
More From Al Lautenslager
Marketing
Standing Out Among All Other Marketing Efforts
Develop a memorable ad campaign with these creative ways to grab your customers' attention.
Marketing
Implementation: The Key to Effective Marketing
If you don't buy a ticket, you can't win the lottery. Find out why the implementation is the most important stage in your marketing plan.
Marketing
Exploring Multiple Marketing Options
When it comes to marketing, there's more than one way to get your message across. Find out why a multipronged approach may be the best option for your company.
Marketing
Target, Market, Repeat
Use a marketing process to reach your customers instead of a one-time event, and watch the biz roll in.
Marketing
Let Your Imagination Take Off
A successful guerrilla marketing campaign takes effort, not cash.
Marketing
The Power of Repetitive Marketing
Creating a marketing process--not a marketing event--is the surest way to bring in the business.
Business News
30 Press Release Ideas
Check this idea list for ways to turn any biz event into newsworthy info that will catch an editor's eye.
Business News
11 Ways to Promote an Event
Host an event--and get some attention for your biz. These tips will help you get the most bang for your PR buck.
Business News
Why You Need PR
Find out why getting the word out about your product or service should always be one of your top priorities.
Marketing
Make Marketing a Habit
When marketing becomes a routine part of your everyday life, you'll be able to boost profits and bring in more customers.
Marketing
Choosing Your Marketing Weapons
The same combination of tactics won't work for every entrepreneur, so how do you pick what's right for your company?
Marketing
Make Marketing a Priority
It doesn't matter how busy you are--neglect your marketing efforts, and your business will suffer.
Marketing
Do You Need Help Promoting Your Business?
Consider these factors before you enlist the services of a publicist, sales rep or other marketing professional.
Marketing
Who Should Receive Your Press Release?
Selecting the right target is the first step toward getting noticed.
Marketing
Implement a PR Strategy in 7 Days
Building publicity for you and your business can be done one day at a time.
Marketing
Using Public Speaking as Another Form of PR
By stepping up to the podium, you can increase awareness of your business and yourself.
Marketing
Creating Timely Press Releases Year-Round
Follow these tips for creating attention-getting releases all the months of the year.
Marketing
How to Get Editors to Read Your Press Releases
Understanding these considerations, mistakes and myths will increase the probability of publication.
Marketing
Why You Need PR
Getting the word out about your product or service should always be a priority.
Marketing
Publicize Your Business With Radio Interviews
Tips for using this medium to your advantage
Marketing
PR Is More Than Just Press Releases
There are many ways to communicate your message. Try these 5 methods on for size, and watch the word spread like wildfire.
Marketing
PR Ideas for the Small Retail Shop
Appeal to consumers--and boost your business--with these simple PR strategies.
Marketing
Take Advantage of Free PR
Smart, no-cost ways to get your name out and generate attention for your business
Marketing
A Press Release Primer
Simple how-tos that will help you construct an attention-getting release
Marketing
Preparing for a Trade Show
Here's how to generate much-needed buzz about your business before you even set up your booth.
Marketing
Is Your PR Program Worth the Cost?
How to set specific goals for your PR campaign and calculate your precise ROI
Marketing
The Ingredients of a Press Kit
Whatever the size of your business, you can make use of a good press kit.
Marketing
Creating “Top of Mind Awareness” for Your Business
Using PR to help you become the go-to business
