Ann Handley | Page 2

Help your customers -- and your sales -- by producing meaningful, honest content.

Creating buyer personas, which include customer demographics and behavior, can be enormously helpful in persuading potential customers to choose you over a competitor.

Our content-marketing guru tackles more queries about Twitter, Facebook, blogging and finding time to fit it all in.

You know all of the frequently asked marketing questions, what about the important questions no one ever thinks to ask? We've got the answers right here.

Marketers behave differently online than their customers.Here's how to fix the disconnect and gain some insight into your customer base.

Publishing is a privilege -- don't squander it. Follow the lead of marketing giants and produce content that will captivate audiences.

Get zero online traffic? Or getting traffic but can't convert those leads into paying customers? You're not alone. Here are three common mistakes marketers make -- and how to fix them.

These strategies can demystify your product and help your customers see the light.

We answer all your burning questions about infographics and give you seven resources for creating your own.

There is no surefire formula to get your video to go viral. But here are a few tips to get people watching.

Infiltrate the inbox with e-mail marketing that is actually engaging and less likely to be deleted.

Don't rely on boring stock photos, it's more important than ever to add quality visual content to your marketing mix.

We might be living in a digital world, but paper business cards remain a vital part of networking, here's how to make yours memorable.

Chances are, your customers are conducting pre-purchase research. Here's how to tap into that educated base.

These tips will get your local business the online attention it deserves.

Reimagine your existing content for a fresh web presence. You can start by treating everything your business creates as a critical piece of a larger whole.

Don't overlook these unexpected online opportunities for prospects.

On Facebook, behind every business lead is a flesh-and-blood individual

Poorly placed or ineffective QR codes can lead to consumer frustration. Here's how to use them to enhance--not embarrass--your brand.

The right mix attracts search engines, generates page views -- and turns browsers into buyers

Everything you need to know about generating leads you learned in kindergarten.

Nine tips to create a landing page for your business that turns visitors into leads, instead of sending them toward the back button.

Facebook is for stalking old flames, and LinkedIn is for finding new jobs, right? Wrong. Here's a look at an old social media platform's new lead-gen value.

How to attract more traffic to your blog and convert more of your visitors into buying customers.

To make your website an extenstion of your sales staff, create content that educates visitors and helps convert them into leads. Serving is the new selling.