Founder and CEO of Valux Digital.
at Valux Digital
Entrepreneur Leadership Network® Contributor
Jessica is the Founder and CEO of nationally recognized marketing and PR firms, Valux Digital and uPro Digital. She is a digital marketing and PR expert with more than 20 years of success driving bottom-line results for clients through innovative marketing programs aligned with emerging strategies.
As Silicon Valley's dominance faces new pressure, these tech hubs are redefining the global innovation landscape — driven by talent, government support and growing investor interest.
User-generated content is a powerful tool for building trust, establishing credibility and connecting with your audiences. Here's how to leverage it effectively.
Branding might not be your first priority, but neglecting it can hurt your startup. A strong brand identity early on sets the stage for marketing success.
Understanding the power of branding and following this guide will help you position your startup for success and stand out from the competition from the start.
Rebranding can help your business attract new audiences or reignite existing customers' enthusiasm. Use this guide to complete the process successfully.
Deliver value to your customers through a sustainable product lifecycle. Adapt, iterate, and listen to your customers in order to keep your product relevant.
Discussing the role of AI in cybersecurity, the challenges that cybersecurity teams are facing and future trends that governments and businesses need to be aware of.
If you want to build a successful YouTube presence and ensure your content reaches the right people, YouTube SEO is essential. You can increase engagement and subscriber base by combining high-quality video with metadata and on-page optimization.
Whether you're just starting out on YouTube or an experienced creator looking to take your channel to the next level, YouTube Analytics has the metrics you need.
In this article, we will discuss not only the metrics that startups need for their core operations but also the strategies to drive growth and investor confidence.
Social media branding blends platforms' expansive reach with the potent influence of finely crafted brand messages. This dynamic duo becomes the bedrock of highly effective marketing campaigns, fueling amplified brand awareness, trust and audience engagement.
Social media excels in direct communications with consumers, while PR builds brand trust and fosters lasting customer loyalty. Together, they form a powerful combination for brand success.