Anna Johansson | Page 2

Our culture equates failure with guilt, shame and depression, so you'll need to learn some serious coping strategies.

It's not enough to just create a pretty video with 4k cameras. In modern marketing, you need video that sells.

Is your dress code 'casual clothing' or 'smart casual' and what's the difference? Your code might say more about your brand than you realize.

Good lighting, attention to ambient noise levels and the installation of plants are all very well. Of course, they can't compete with pay policies.

Once thrown off track, a worker needs 23 minutes, on average, to get back to the original task. What could you have done in that 23 minutes?

Open risk-taking is a bad idea. But calculated risk-taking is something else again.

Be sure to conduct a post-mortem on your failed business. Then pick yourself up and try again.

Early experience, not trial and error, was the path to success for Andrew Carnegie, Joyce Hall, Jan Koum and other big names.

Who could have foreseen that the Beatles would become the biggest rock band of all time?

Wide open spaces, a petting zoo, a napping space? What will it take to make your employees stay forever?

T-shirts. Flash drives. Pens. Chocolates. What giveaway items will help customers remember your product more than SEO will?

If Seth Godin drinks a healthy smoothie and Mark Cuban exercises an hour every day, you can, too.

Bootstrapping isn't always the path to riches. In fact, it's risky -- and a mixed bag when it comes to success.

Before hitting 'send,' consider the ramifications if that memo is seen by outside eyes.

Take heart, knowing that Tesla, Apple and FedEx have also been there -- and survived.

Here are six companies leading the way in CSR not just because it's trendy but because it's the right thing to do.

You no longer need a legacy of years of brand equity. You just need brand equity, itself. Heritage storytelling is a way to get there.

Simply creating a comfortable, safe environment and eliminating confusing processes and bad habits will do the trick.

If you install the latest patches, the only attacks you need to worry about are the ones that have already occurred.

Empower your team with the support they need to feel included and collaborate across the miles.

Have you ever considered the strategy of deliberately coming up with a 'bad' idea first?

Even non-techies have the power to protect their businesses from cyber threats. The important thing is to pay attention.

Don't let your mind and body deteriorate because you're too stubborn to take a break -- or pick up a pen and paper once in a while.

Even if your content is amazing, and your offers competitive, you still have to promote your brand. Here are eight ways how.

You're used to prioritizing tasks based on their urgency and importance, right? That's doing it wrong.

As you push your business forward, think about financing early and often to accept any challenges as they arise.

Ditch your script. Record your calls. Analyze your patterns. There are new, non-conventional ways to approach calls. Have you tried them?

You need 30 minutes a day, minimum. So, why are you even reading this? Go out and power-walk!

When someone's just replicated your product, what you should do first is get on the phone and show 'em whom they're messing with.

Skip sleep often enough, and you'll drive both yourself and your business into the ground.