Anna Johansson | Page 4

As technology evolves, the innate spending habits of consumers gradually become aligned with new developments

The five stages of the customer conversion process are as follows: attention, intrigue, evaluation, trust and compulsion. Follow them diligently.

The bottom line is that it doesn't matter whether genes can increase your chances of being successful. With effort, anyone can be.

Yes, brute force works. Here are the four main approaches to idea generation.

There are certain psychological dispositions in all of us that influence our decisions without our knowing.

Posting too much or too little -- or simply being boring -- on Twitter might cause you to lose a few people.

Unforeseen expenses, fraud and loneliness are a few problems you'll inevitably have to deal with.

As an entrepreneur, be wary of these six unseen errors that can hurt -- or even ruin -- your company.

Whatever kind of culture you're going for, you've got to be consistent.

New competition is always lurking around the corner.

Starting a new business with limited resources? Effective marketing is still well within your reach.

Any specific fear -- even a rational one -- will get in the way of your responsibilities. Here's how to avoid that happening.

You will lose you day job, you will tie up personal finances, and you will bet everything on a central idea. And you will love it.

More than 40 percent of startups fail simply because nobody in the real world was interested in buying what the founder thought was a good idea.

New businesses are affected by so many unpredictable variables that it's amazing anyone ever gets it right.

The goal is not to just get stuff done, it's to get done the stuff that moves your company forward.

Don't quit your day job if you think investors will drive over the cash you need as soon as they hear about your startup.

The smartest people hear what others are saying and encourage them to speak what they are afraid to tell.

One problem for all entrepreneurs is too much to do. Doing too much is a second problem for most of them.

Some things you have to learn early or you won't make it.

It's time to take your company 'public' by showing up at local networking and community events.

Technology allows companies to hire talent far beyond commuting distance but melding a team from far flung individuals requires more than just technology.

When hiring the team that will turn your dream into success, look for people who think corporate cubicles are too small.

Four tactics you can use to fill those annoying vacant income properties.

Entrepreneurship is like a near-death experience, and that's if you succeed. Win or lose, you'll be changed.

While the fundamental principles of personal branding are relatively easy to understand, successfully implementing the strategy isn't always straightforward -- and it isn't always pretty.

Rarely does a single mistake or missed goal merit firing but an employee who refuses to change harmful patterns has to go.

Yes! Stepping away from the cubicle improves focus and well-being and boosts energy.

Most conference room rallies are disruptive and unnecessary. Here's what you should do instead.

Lighten up the inner dialogue and you'll feel better, plus have a more realistic perspective on your life.