Building a Business
I Get to Work With the Backstreet Boys. Here’s How You Can Land Your Dream Client.
This music industry marketer didn't start with the famous boy band -- but she did eventually get to work with them.
Always seeking innovative ways to create organic, meaningful connections between artists and their fans, Cassie Petrey formed Crowd Surf in 2007. The company has offices in Los Angeles and Nashville, Tenn., and provides specialized marketing services to some of the biggest names in music and entertainment.
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Thought Leaders
3 Clichés Entrepreneurs Should Actually Follow
While some clichés shortcuts and euphemisms that serve only to shield people's true thoughts and keep them from voicing their opinions, these three have stood the test of time and are well known for a reason.
