Emily Washcovick | Page 4

Small Business Expert at Yelp at Yelp
As Yelp's Small Business Expert, Emily is dedicated to helping local business owners succeed and grow. Her expertise spans customer engagement, reputation management, and digital marketing strategies. Through speaking engagements and industry thought leadership, Emily shares insights that entrepreneurs across all sectors can use to build thriving businesses. She is also the host of Behind the Review podcast, from Yelp and Entrepreneur Media, where she interviews business owners and industry leaders to uncover the stories, strategies, and creative decisions behind standout businesses.

More From Emily Washcovick

Human Resources

Putting You in Your Business

Small business owners know that they put their heart and soul into their businesses, but how much of their own personality should shine through?
Building a Business

Expecting the Unexpected in Small Business Expansion

First, build—then, expand. Most small business owners dream that their business will become successful enough for them to open another location; that dream came true for Candle Pour owners Misty and Dennis Akers.
Building a Business

San Angelo is Sweet on This Unique Donut Shop

Ash Cordona never thought he'd own a donut shop, after years in trucking and transportation, but when an opportunity to buy Donutopia fell into their laps, he and his wife Sophea jumped at the chance to own a small business.
Thought Leaders

Developing a Customer Relationship with Longevity

Robbins Brothers prioritizes a long-term relationship with their customers. The staff always aims to connect individuals with their dream piece by providing a welcoming environment, but the Robbins Brothers experience goes well into the future.
Online Presence

Mapping Out Your Social Media Strategy With Yelp’s Lara Betthauser

This week, small business expert Emily Washcovick sits down with Yelp social media manager Lara Betthauser for some frank talk about using your social media pages effectively, and how to get over the scary idea of video content by using existing resources - your employees.
Business News

The Power of Educating Your Customer Base

Keith Zeiler knows a thing or two about pet nutrition, and wanted to share that knowledge with his community, so he opened Paws on Chicon, a boutique pet store that focuses on your furry friend first.
Thought Leaders

Going Back to School for a Really Good Beer

Farm Ale Brewing keeps things small and local to insure the highest quality ingredients, while supporting other local businesses in the area, and hiring employees for their potential, not necessarily their experience.

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