Jason R. Rich, based in Foxboro, Mass., is author of more than 55 books on topics including ecommerce, online marketing, digital photography and interactive entertainment, as well as the Apple iPhone and iPad.
Short-term rentals can be lucrative, but make sure you have a clear understanding of what you're signing up for. The new book, "Start Your Own Airbnb Business," breaks down the major considerations.
If you haven't already set up a Facebook page for your business, now's the time to set one up: It can help easily increase page views of your YouTube videos.
YouTube can help spread the word about your business. Read more about using YouTube as a low-cost marketing tool in this second part of our two-part series.
Before you jump in and start creating videos that help market your business, find out what strategies you should consider and how to develop your primary message.
Successful YouTube videos can be as different as oil and water. But those aimed at a small-business audience have some similar traits that can help you communicate your message to your customers.
It costs nothing and is strictly optional, so if you're willing to put in the work to promote your videos, you could create a new income stream for your business.
Growing your YouTube audience isn't as hard as you think -- here's how you can generate video views and increase viewer loyalty with help from other social media channels.
If you don't know your intended audience, your video could fall flat. Here's what to keep in mind when crafting videos your audience will want to watch.