Kelly Fletcher

Here's why brands must maintain, and even fight for, their authenticity as AI floods the market with uninspired content.

Many financial services firms think they're building credibility, but excessive self-promotion is actually eroding trust.

Data-driven marketing is no longer a luxury — it's a necessity. This article explores how leveraging the new generation of data generation can transform your marketing and PR strategies, offering real-world examples and insights to help you stay ahead of the competition.

In a world overflowing with marketing advice, it's crucial to filter out generic tips and focus on what truly benefits your business.

Discover strategies to overcome the "curse of knowledge" and find the ideal writing partner in the dynamic world of B2B communication. From simplifying technical jargon to fostering strong relationships, this article equips leaders with the tools to craft compelling messages that drive business success.

Trust isn't just a buzzword — it's the cornerstone of today's business landscape. So, how do you navigate this trust-driven world? Here's what you need to know.

Through debunking common misconceptions and illustrating its impact across the marketing sales funnel, this article urges C-suite members to embrace earned media as a key driver of sustainable growth and brand influence.

Explore effective strategies for crafting specialized content that resonates with niche industries.

Are marketing agencies breaking the bank without delivering the promised results? Dive into the client's dilemma as we uncover the true cost of agency services and explore strategies to bridge the gap between expectations and reality.

Unleashing the transformative power of AI in marketing is a game-changer. Yet, it's crucial for marketers to tread carefully, fully acknowledging the potential risks and ethical considerations involved.

Repurposing content is a cost-effective and time-efficient way to maximize the value of your content marketing efforts.

Here's why building and managing a personal brand is so important.

Building credibility through thought leadership and third-party endorsement is critical within the B2B space — and there's no better way to achieve this than releasing statistically valid data that can help inform business practices for your brand's audience.

B2B companies trying to generate business should consider public relations. Here are five reasons B2B media relations should be part of your strategy.