Chief Revenue Officer of ClickDimensions
at ClickDimensions
Margaret Wise has more than 20 years of experience helping companies leverage and attain results from their digital customer-experience platforms. As an early influencer in the CRM space, Wise has a keen understanding of the Microsoft Dynamics ecosystem, marketing technology and strategy.
Harnessing these tactics to better leverage customer data and create a greater sense of relevancy with consumers will be the key to a competitive edge.
Adopting this model will help unite your customer-facing teams, so they can focus on providing a singular, cohesive experience to consumers, no matter where or how they buy.
Today's buyer journeys have become increasingly self-directed. Marketing and sales teams need to anticipate buyer needs and curate personalized interactions — and these technology solutions can help.
Both sales and marketing teams drive revenue, but there's a long history of disjointed strategy and competition that needs to be overcome -- here are three ways to get these teams to work together.
Research shows that when an organization's sales, marketing and product functions are aligned, that organization achieves 19% faster revenue growth and 15% higher profitability. Here are three ways to get there.