Marina Byezhanova

Learn how to use founder branding to make your company (not yourself) the industry-dominating name.

This article outlines the key differences between executive branding and PR and emphasizes the importance of building a strong personal brand and thought leadership before hiring PR services.

The Harris-Trump presidential debate offers us all unexpected lessons in personal branding. As entrepreneurs and leaders of our organizations, learning how to build and manage our perception is key.

Your impact on the perception of your organization is more significant than ever, and this is where personal branding becomes a key tool to leverage.

How can employees make sure that their own personal brands are not blamed for the reputation crises of their employers?

Amid the frenzy of Taylor Swift's record-breaking Eras tour, the author embarks on a quest to secure highly coveted tickets for her daughter. Through the emotion-charged experience, she distills key insights into the world of personal branding, drawing lessons from Swift's authenticity, adaptability, engagement, and social advocacy that are invaluable for shaping a strong leadership brand.

Personal branding has become a priority for CEOs across the globe, but the myths surrounding what it takes to build it prevail. Let's unpack why your marketing team is not equipped to be tasked with developing your personal brand.

As a personal branding expert, I have no choice but to advise you against using ChatGPT as your ghostwriter. Here's why.

Here are three things entrepreneurs should consider as they make the leap from the corporate world to owning their own businesses.

There's an undeniable power that stems from embracing your individuality, whatever it may be, instead of trying to channel a disconnected-from-reality image of yourself. Here's how you do that!

Uncovering your personal brand does not require extroverted personality traits. Here are a few tips for introverts who want to uncover theirs.

As a coach, how do you differentiate yourself from the sea of other coaches and build visibility that can attract the right clients to you? Here are a few tips.

Public speaking is a powerful tool for building a personal brand and visibility. Here are the steps I took to become a public speaker and get paid for my talks.

Most entrepreneurs build their personal brand in the wrong order. Let's talk about the correct order for you to build your own strong personal brand!

Personal branding is about visibility, portability and a platform.

Most personal branding advisors will incorrectly tell you that the first step of personal brand building is creating content.