Mikal E. Belicove is a market positioning, social media, and management consultant specializing in website usability and business blogging. His latest book, The Complete Idiot's Guide to Facebook, is now available at bookstores.
With the nation's biggest retailers stocking their shelves with specialty items, the threat to mom and pop merchants is disconcerting. And while size matters, there are ways local retailers can take advantage of their less imposing presence.
No one visits your website for the express purpose of telling you how they think you're doing. They are there to see what you can offer them, not the other way around.
Happy hour pricing is now legal in Kansas thanks to a new state law. It's just one of many now taking effect with an impact on small businesses. We offer this sampling.
Credits have always been confusing for the average Facebook user. Now that they're gone and subscription billing is available, more companies may want to consider trying f-commerce.
Steve Jobs was many things, including a master storyteller. Presenting like he did isn't that difficult. You simply need to create and stick to a particular focus.