Mikal E. Belicove | Page 4

Mikal E. Belicove is a market positioning, social media, and management consultant specializing in website usability and business blogging. His latest book, The Complete Idiot's Guide to Facebook, is now available at bookstores.

More From Mikal E. Belicove

Online Presence

Social Media Users Are Squeakier Wheels When It Comes to Customer Service

Not convinced your business should provide customer service via social media? Turns out, social media users spend more when they receive great service.

Online Presence

Women Are More Social — When It Comes to Social Media, That Is

A new report shows women are the major players in social media. Time to tweak your marketing?

Building a Business

10 Tips for Forming a Board of Directors

Forming a board of directors can help a business grow to the next level. Here are tips for recruiting and retaining one.

Building a Business

Building a Profitable Wearable Device May Depend on Who You Partner With

Electronic devices that are worn on the body and relay information are starting to receive a lot of buzz, but partnering with a big company is the key to getting the product to see the light of day.

Online Presence

Facebook May Have Finally Nailed Local Offers

In beta testing Offers and acquiring the assets of customer-loyalty application Tagtile, Facebook has opened the floodgates for businesses to market to their fans.

Marketing

Businesses Can’t Afford to Neglect Customer Service on Facebook

Some well-known retailers are not responding adequately to customer-service complaints online. Your business should not do the same.

Building a Business

Why Your Business Needs to Pay Attention to Consumer Feedback

A study of more than 11 million consumer conversations online takes a close look at how people review and purchase products online -- and how user-generated reviews can affect your own brand or business.

Online Presence

Why You Should Manage Your Own Social Media

Hiring an outside consultant may seem like a good idea, but keeping the task in-house makes better business sense. Here are a few reasons why.

Online Presence

How to Handle Negative Online Reviews of Your Business

User-generated reviews of your business are more popular now than ever. Here are a few tips on how to handle the negative ones.

Online Presence

Facebook Timeline and Business Pages, Perfect Together

Facebook's Timeline becomes mandatory for all Pages tomorrow. Here's how to use the format to your best advantage.

Tech

How to Protect Customer Data When Using Credit-Card Plug-ins for Smartphones

More companies are accepting mobile payments. But failing to protect credit-card data could risk hefty penalties and fines.

Building a Business

A Guide to Ambient Social Networking for Business Owners

A new wave of social networking tools for business is about to arrive. Here's what to keep in mind when deciding whether they are useful for your business.

Marketing

Commentary Should Remain the Lifeblood of Blogs

You may not want to hear it, but getting your customers' feedback is vital.

Tech

A New Study Reveals the Power of First Impressions Online

Get a handle on your website. Here's how to identify what the majority of your visitors focus on first.

Marketing

Is the End Near for Traditional Advertising?

The future of advertising may already be written on a Facebook wall.

Tech

App Development Methods Decoded

Not sure what 'waterfall,' 'agile' or 'scrum' are? Here we explain the three most popular app development processes.

Marketing

How Facebook’s ‘Offers’ and ‘Reach Generator’ Can Deliver More for Less

Latest ad offerings from Facebook allow your business to extend its reach. Here are some highlights.

Online Presence

What You Need to Know About Facebook’s Business Page Facelift

Timeline has finally arrived for business and brand Pages. But will your company benefit from the changes?

Building a Business

Smartphones Become the Go-To Tool for Shoppers

As smartphone usage increases, bricks-and-mortar retailers could see their revenue drop. Here's how to stay ahead of the curve.

Tech

Is Your Website Lost in Translation?

Ignoring non-English-speaking customers limits your ability to tap new markets and grow revenues.

Online Presence

Twitter Makes Room for Your Ad Dollars

Advertising on Twitter isn't without its challenges. Should you pay for promoted tweets?

Online Presence

An Argument for Caution as Facebook Readies Mobile Ads

Here's why Facebook's next big move into mobile ads may be a boon -- or a bust -- for your business.

Building a Business

Do You Know What’s In Your Business Credit File?

Why managing your business credit score is more important than you may think.

Building a Business

Main Street Merchants Aren’t Deterred by Red Tape

As politicians vilify regulations on the campaign trail, consider the results from a recent survey of small-business owners. It seems regulations aren't as onerous as some think.