Natasha Zo is a former journalist turned international media relations specialist. As a founder of a boutique PR agency, she is on a mission to amplify messages of conscious leaders through earned media. She helped launch Amazon bestsellers, booked national TV, and over 400 podcast interviews.
We ditched traditional book marketing strategies for an innovative community-focused approach — resulting in my client's book becoming a bestseller on Amazon, Barnes & Noble, The Wall Street Journal and USA Today. Here's how you can replicate it.
Many entrepreneurs are using podcast guesting as their go-to marketing strategy. If it hasn't quite worked for you yet, check if you are making any of these four mistakes.
Position yourself as a thought leader in your industry with PR: debunking the myths and discovering the true potential of this powerful marketing tool.
Everyone faces challenges, but not all stories of transformation are filled with extraordinary events — and despite popular opinion, they don't need to be.
Our modern-day technological revolution has led to an overwhelming increase in the amount of available information -- and an increased demand for those who can help us make sense of it.