Small Business PR | Page 2

If done correctly, webinars can be a cost-effective solution to publicize a book.

Here are a few pointers on how to engage with Instagram influencers and how to make them work with you on fair terms.

When marketing campaigns aren't aligned with the brands objectives, it can cause confusion among customers.

If you really want to create content that delivers your message in a way that strikes the right chord within your audience, it's important to mold and shape it.

Evergreen content allows a brand to re-use, reshare and repurpose the same information, saving both time and resources while increasing the amount of traffic the website and business receive.

To garner media coverage, you need to know the secrets on how to get ahead of the game and into the limelight.

Fulfilling the demand for information and entertainment can be a challenge for smaller companies with limited manpower and financial resources but working within these limits is not impossible.

It's a great resource to have and to use as a guide; it will help you strategize, implement and map out your PR efforts so you're never left clueless on what the next steps are.

Is it possible that being everywhere at once might actually be hurting your business?

Here are proven marketing strategies to help your business avoid the dreaded 'summer slump.'

Five tips to getting your message to penetrate the barriers of people's everyday lives.

Once the opportunity arises to create one, it's recommended that the content in the press release contain these critical elements.

Data analytics and insights mean nothing unless you have the organization to support the decision making for change and improvement.

How to produce quality content each time you publish a new blog post so that you can keep your readers coming back as well as gain new ones.

How you can determine which social sites are best for you or your small business, and how to significantly ramp up the engagement there.

Thanks to the Internet, finding places to learn and build these skills conveniently and cost-effectively has never been easier.

Internet marketing is a vital part of today's marketing strategies, but it's not the only part.

Review these helpful tips before sending that news release or printed material out into the world.

If your content aims too high or too low for your reader, then you are missing the mark.

Having a significant number of fans as well as positive feedback and interaction from current consumers, prospective buyers viewing social media sites can be reassured that the product or service the business provides is trustworthy.

How to cultivate meaningful, deliberate engagement with online influencers and ways to measure the reach and effectiveness of these influencers.

Tapping into the power of Instagram to boost sales, grow your consumer base, and increase engagement with your brand is within reach with an influencer marketing campaign.

Every action you take on social media should add something to your marketing strategy as a whole.

Presenting topical content to your target audience is one of the most beneficial marketing tactics available to your business. Here's how to do it right.

Effective storytelling can help you capture the hearts and minds of customers.

Here are few that can be super helpful for tracking your blog analytics, creating attractive images and managing social media.

By incorporating storytelling into your marketing strategy effectively, you can enhance revenue as well as brand loyalty.

It's hard to believe, but some businesses are still slow to embrace social media for marketing and brand-building purposes.

When setting up and improving your marketing strategy, make sure to steer clear of these all-too-common mistakes.

The image-sharing site can be one of the best, most up-to-date ways of generating buzz and enthusiasm for your business -- if used correctly.