Entrepreneur, Business Planner and Angel Investor
at Palo Alto Software Inc.
Tim Berry is the chairman of Eugene, Ore.-Palo Alto Software, which produces business-planning software. He founded Bplans.com and wrote The Plan-As-You-Go Business Plan, published by Entrepreneur Press. Berry is also a co-founder of HavePresence.com, a leader in a local angel-investment group and a judge of international business-plan competitions.
Make yours meaningful by defining goals and specific strategies for customers, the enterprise and owners. Or skip one if there's no business purpose for it.
The fundamentals of business plan writing remain the same, but there are some crucial changes these days that you should keep in mind when crafting your plan.
Calculating the return on investment for your marketing can sometimes seem impossible. Yet it's necessary to make sure you're budgeting wisely. Here's how to translate your efforts into numbers.
Your business plan must be ready to accommodate rapid changes so that your company can follow suit. Here are five ways to make your business plan as lean and effective as possible.
For many businesses, social media is growing too important to leave to happenstance. Consider these essential elements for creating a social media strategy that yields results.
Lean business planning doesn't mean no business planning. The formal written business plan has long been obsolete. A real business plan should grow organically, with regular review and revision.
For groundbreaking companies like Twitter and Pinterest, business plans take a backseat to growing traffic. Thanks to the excitement over the expected Facebook IPO, it's starting to feel like the dot-com boom all over again.