How to Manage Warehousing and Distribution

Learn the best practices for utilizing commercial buildings for storing and shipping inventory.

Warehousing isn’t just about storage — companies utilize commercial spaces for many activities, including assembly, packaging, and labeling. Read on to get an overview of the transportation, packaging, and logistics processes involved in getting products to their end-user.

Types of Warehouses

Public Warehouses

When companies utilize public warehousing, they usually benefit from added services such as inventory management, order fulfillment, cross-docking, packing, and sometimes even transportation services. Additionally, because of the diversity of clientele, public warehouses are often equipped to handle a wide array of goods, including hazardous materials, oversized or irregular items, and commodities requiring special handling.

Private Warehouses

These warehouses allow businesses complete control over their storage and distribution processes, which can result in optimized handling and storage, improved inventory accuracy, and tailored security measures.

Bonded Warehouses

They offer businesses the flexibility to manage inventory in a cost-effective way while complying with legal requirements. For instance, goods can be stored indefinitely, repackaged, or altered without incurring duties. Monitoring and record-keeping are crucial, as these warehouses are subjected to regular audits by customs officials.

Smart Warehouses

Robots and automated storage and retrieval systems (AS/RS) work alongside humans or independently to fulfill orders quickly and accurately. Additionally, smart warehouses often employ AI-powered management systems to optimize routing, space utilization, and labor allocation. Smart warehousing is becoming increasingly popular as it helps companies keep up with the rapid pace of e-commerce and the growing consumer demand for faster delivery times.

Consolidated Warehouses

This process, known as consolidation, is beneficial for small and medium-sized businesses that may not have the volume to justify full truckloads on their own. By grouping products with others headed in the same direction, businesses can share transportation costs, resulting in lower shipping rates per unit.

Distribution Centers

Compared to traditional warehousing which may prioritize storage, distribution centers are more dynamic, with goods continuously moving in and out. The goal is to minimize the amount of time inventory is held, thereby reducing storage costs and improving customer satisfaction. Distribution centers are crucial in supply chain operations for businesses with extensive distribution networks that need to maintain fast and reliable delivery schedules.

Warehouse Operations

Warehouse Layout Planning

Aisle width and pathing should be optimized for the types of material handling equipment used within the space, such as forklifts or automated guided vehicles (AGVs). The choice between LIFO (Last In, First Out) and FIFO (First In, First Out) layouts depends on the product’s nature and shelf life.

Stock Keeping Units (SKUs)

Good SKU management starts with a logical system for SKU creation that reflects essential attributes of the products, like category, type, size, color, and more. This logical system facilitates easy identification and tracking. It’s also important to maintain an updated master list of SKUs to prevent issues such as duplicate coding or mislabeled items.

Cycle Counting vs. Physical Inventory

Physical inventory is a total count of all items in the warehouse at a specific point, usually conducted annually. Cycle counting, on the other hand, is an ongoing process where subsets of inventory are counted on a rotating schedule.

Warehouse Management Systems (WMS)

A robust Warehouse Management System provides inventory visibility at every stage of the supply chain, including real-time tracking of products throughout the warehouse. WMS offers scalability and can seamlessly integrate with other enterprise systems, such as Enterprise Resource Planning (ERP) and Transportation Management Systems (TMS), providing a cohesive approach to logistics management.

Warehouse Safety and Compliance

Regular safety training, proper equipment maintenance, and the use of personal protective equipment are all critical elements of a safe warehouse. Additionally, clear signage and markings, emergency preparedness plans, and proper loading techniques all contribute to a safer workspace.

Artificial Intelligence (AI)

One of AI’s key contributions to warehousing is through intelligent inventory management. AI algorithms can analyze voluminous data sets encompassing past sales, seasonal trends, and consumer behavior to forecast future demand accurately. This predictive capability assists warehouses in maintaining optimal inventory levels, preventing excess carrying costs or stockouts.

Radio-Frequency Identification (RFID)

RFID in warehousing conducts swift and precise inventory audits. RFID systems can read multiple tags simultaneously and without a direct line of sight, expediting the inventory taking process and reducing the scope for errors compared to traditional barcode scanning.

Drones for Inventory Management

Drones, or unmanned aerial vehicles (UAVs), are emerging as a dynamic force within warehousing and distribution, offering innovative ways to manage inventory and optimize operations. Inventory management minimizes the requirement for personnel to work at heights, which traditionally poses a significant safety hazard. By taking over tasks that involve accessing hard-to-reach areas, drones are ensuring a safer work environment for warehouse employees.

Hub and Spoke System

The hub and spoke system is a distribution method used to simplify routes and improve efficiency. Products are transported from a central hub warehouse to smaller spoke warehouses or directly to retail locations or customers. Wholesalers often engage in various forms of distribution strategies:

  1. Bulk Distribution: The key strategy for wholesalers is bulk distribution where they deliver large quantities of goods to retailers, who then parse them into consumer-friendly amounts.

  2. Drop-Shipping: Some wholesalers engage in drop-shipping, directly sending products to the end customer on behalf of a retailer or an online store, significantly reducing inventory holding costs.

  3. Cross-Docking: Implementing a cross-docking approach can minimize storage time by swiftly moving incoming items directly onto outbound trucks destined for retail stores or other locations, thereby increasing the speed of distribution and reducing costs.

  4. Channel Integration: Wholesalers who integrate directly with retail channels can automate restocking processes, ensuring timely replenishment of goods, which is vital for fast-moving consumer goods (FMCG) in particular.

Retailers

With the growth of omnichannel retailing, their warehousing systems have been evolving:

  1. Local Distribution Centers (DCs): Retailers often use local DCs to shorten delivery times to various stores or direct to customers.

  2. Micro-Fulfillment Centers: These small-scale warehouses often located within or close to urban areas can quickly replenish stock in retail outlets or fulfill online orders, catering to the expectation of same-day or next-day delivery.

  3. Inventory Management: With just-in-time inventory systems, retailers can reduce carrying costs while ensuring that popular items are always in stock.

  4. Reverse Logistics: Effective return processes are also a key aspect of retail distribution channels, allowing retailers to manage exchanges and refunds smoothly, which is vital in maintaining customer satisfaction.

E-commerce and Online Marketplaces

Warehousing for e-commerce must be agile and responsive, characterized by:

  1. Automation: Automated storage and retrieval systems (AS/RS) increase the speed and accuracy of order fulfillment.

  2. Real-time Inventory Tracking: IoT devices and WMS help in monitoring inventory levels and coordinate the movement of goods within the warehouse in real-time.

  3. Scalable Solutions: Due to fluctuating demand, especially during peak periods, e-commerce warehouses need to be scalable, quickly resizing operations up or down as required.

  4. Fulfillment Models: Some e-commerce companies use the fulfillment by Amazon (FBA) model or similar services provided by other platforms, which handle the storage, packing, and shipping processes on behalf of sellers.

Direct Sales

Warehousing and distribution in direct sales depend on:

  1. Direct-to-Consumer (DTC) Fulfillment Centers: These specialized warehouses facilitate the quick processing of individual consumer orders rather than bulk shipments to retailers.

  2. Integrated Supply Chains: Some direct sales companies have vertically integrated supply chains, providing greater control over production, warehousing, inventory, and distribution.

  3. Logistics Partnerships: Partnering with logistics service providers can be a cost-effective alternative for smaller direct sales companies to manage their distribution needs without heavy investment in warehousing and transportation infrastructure.

  4. Customer Relationship Management (CRM) Systems: These systems are vital for maintaining customer data, tracking orders, and managing after-sales service, which is integral in direct sales.

Third-Party Logistics (3PL)

A 3PL allows businesses to outsource their logistics and distribution functions, leveraging the 3PL’s networks, technology, and expertise to achieve efficiency and cost savings. Utilizing it can rapidly adjust to the fluctuating demand by offering more or less warehousing space, transportation, and manpower as needed.

Fourth-Party Logistics (4PL)

A 4PL company acts as a single point of contact between the client company and multiple logistics service providers. They can provide greater transparency across the supply chain, from procurement to warehousing & distribution, to transportation and ultimate delivery – offering clients complete control and insight into their logistics operations.

Managing Inventory Accuracy

Inventory accuracy is critical to successful operations as it impacts order fulfillment, customer satisfaction, and financial health:

Evidence and Logical Reasoning:

  • Data Discrepancies: Studies show that discrepancies can cause retail stockouts, which account for a 4% loss in sales, on average.

  • Manual Tracking: Manual tracking methods, such as spreadsheets, are time-consuming and prone to errors.

  • Inventory Shrinkage: The National Retail Federation reports that inventory shrinkage costs retailers billions annually.

Solutions and Best Practices:

  • Investment in automated systems such as Warehouse Management Systems (WMS) and Radio-Frequency Identification (RFID) can significantly increase accuracy by reducing the chance of human error.

  • Regular cycle counting, as opposed to annual counts, can help identify errors more frequently and maintain accurate inventory levels.

  • Data analytics tools can help forecast demand more accurately, reducing overstock and stockouts.

Controlling Costs

Controlling costs in warehousing and distribution is essential to maintain profitability and competitive pricing:

Evidence and Logical Reasoning:

  • Energy Consumption: High energy consumption for lighting, heating, and cooling in warehouses is a prime factor in increasing operational costs.

  • Labor Costs: Labor often constitutes the largest expense in warehousing, significantly impacting overall costs.

  • Space Utilization: Efficient use of vertical space and effective layout design can minimize the required footprint and thus reduce rental or ownership costs.

Solutions and Best Practices:

  • Implementing energy-efficient lighting systems and climate controls can reduce utility costs.

  • Adoption of automation and robotics can streamline warehouse operations, reducing reliance on manual labor and minimizing errors that lead to additional costs.

  • Analyzing warehouse layout and investing in space-saving storage solutions, such as high-density pallet racking systems or mezzanine flooring, can maximize space utilization.

Labor Issues

With the increase in demand for e-commerce, there is increased pressure on the labor market to provide skilled warehouse workers who can manage advanced technological systems and provide flexible labor to cater to fluctuating demands:

  • Labor Shortages: The Bureau of Labor Statistics projected that employment in warehousing and storage would grow by 7% from 2016 to 2026, faster than the average for all occupations.

  • Health and Safety Concerns: Poor working conditions or inadequate health and safety measures can lead to workforce dissatisfaction, potential legal issues, and high turnover rates.

  • Unions and Wage Pressure: Labor unions and the push for higher wages can increase operating costs and lead to potential strikes or labor disputes.

Solutions and Best Practices:

  • Implementing competitive wages and benefits can attract and retain workers.

  • Investment in automation may reduce reliance on labor but should be coupled with employee reskilling programs to fill new roles created by technological advancement.

  • Fostering a safety culture and providing health and safety training reduces accidents and associated costs.

Frequently Asked Questions:

What is the difference between a warehouse and a distribution center?
A warehouse focuses on long-term storage of goods, while a distribution center is designed for quick processing and delivery, often involving order fulfillment and packaging.
How does warehouse management systems (WMS) enhance efficiency?
WMS optimize inventory control, streamline order fulfillment, and reduce errors through automation, improving speed, accuracy, and overall productivity.
What are the best practices in inventory management for warehouses?
Best practices include just-in-time (JIT) inventory, ABC analysis, real-time tracking systems, safety stock adjustments, and regular inventory checks.
What strategies can be used to minimize costs in warehousing?
Strategies include optimizing storage space, using advanced tracking systems, implementing efficient layouts, reducing waste, and leveraging 3PL services.
How does e-commerce impact traditional warehousing and distribution channels?
E-commerce drives demand for faster shipping, automation, multiple distribution centers, and reliance on third-party logistics providers.
What role does automation play in modern warehousing?
Automation enhances efficiency by using robotics and AI for tasks like picking and sorting, reducing errors, labor costs, and enabling 24/7 operations.
Can you explain the hub and spoke distribution model?
The hub is a central point for sorting and redistributing goods to spokes (destinations), streamlining operations and reducing costs.
What are the benefits of using third-party logistics (3PL) providers?
3PLs offer expertise, scalability, advanced technology access, cost savings, and allow businesses to focus on core operations.
How do distribution strategies differ between B2B and B2C organizations?
B2B emphasizes direct sales with personalized relationships; B2C focuses on wider consumer access through varied channels like online sales.
What are the emerging trends in warehousing and distribution that businesses should be aware of?
Trends include sustainable shipping practices, supply chain transparency, and enhanced customer service with real-time tracking technologies.
What are the environmental and sustainability concerns in warehousing and how can they be addressed?
Concerns include energy use and emissions; solutions involve renewable energy adoption, efficient lighting, recyclable packaging, and strategic warehouse placement.
What challenges do companies face when managing global distribution networks?
Challenges include regulatory compliance, geopolitical disruptions, currency fluctuations, cultural differences, and integrating technologies globally.
How important is last-mile delivery in the customer satisfaction process?
Last-mile delivery is crucial for timely delivery; it directly impacts customer trust, loyalty, and overall satisfaction.

Warehousing isn’t just about storage — companies utilize commercial spaces for many activities, including assembly, packaging, and labeling. Read on to get an overview of the transportation, packaging, and logistics processes involved in getting products to their end-user.

Types of Warehouses

Public Warehouses

When companies utilize public warehousing, they usually benefit from added services such as inventory management, order fulfillment, cross-docking, packing, and sometimes even transportation services. Additionally, because of the diversity of clientele, public warehouses are often equipped to handle a wide array of goods, including hazardous materials, oversized or irregular items, and commodities requiring special handling.

Private Warehouses

These warehouses allow businesses complete control over their storage and distribution processes, which can result in optimized handling and storage, improved inventory accuracy, and tailored security measures.

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