Marketing

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Research shows marketers are throwing away $1 for every $4 they spend. Here are 4 tips I've used to optimize every marketing dollar on my way to $119 million.

This article breaks down five simple ways small businesses can win the holiday season by leaning into what they do best: personal connection, creativity, and smart planning — not just big discounts.

Strategic, purpose-driven leadership habits practiced consistently are essential to driving long-term business success and shaping a healthy organizational culture.

AI and hyperlocal targeting are merging to create a new era of advertising where machine learning delivers precision at scale while local context drives genuine relevance and connection.

Join Beth LaGuardia Cooper, CMO of Advantage Media, and our panel of brand building experts on November 19th to discover how to turn your personal brand into your most valuable asset. Register now!

Your next customer might not Google you or search for you on LinkedIn. They might ask ChatGPT, Perplexity or Claude instead. Here's how to optimize for both AI and search engines.

Here's how you can leverage reviews and social proof to grow your business.

Kimberley Ho needed her brand to appeal to tweens — and their parents.

Big brands may dominate the headlines, but small businesses have something they don't: speed, creativity and agility.

This founder shares the marketing tips and strategies he used to grow his company 100% year-over-year without a massive marketing budget. Register now!

Blindly trusting AI-generated insights leads to poor decisions. Human skepticism is your competitive advantage.

Between bans on AI content farms and new AI-powered tools like Ask Studio, YouTube content production is being transformed by artificial intelligence. Here's what this means for video marketers and creators.

Discover how AI tools can streamline and improve your site analysis.

Catherine Morrissey became White & Warren's president in 2018 and saw a clear path forward.

Here's why brands must maintain, and even fight for, their authenticity as AI floods the market with uninspired content.

Writing a book is a common goal for most people, but does it make sense for your business? Discover what to consider before committing to writing a book for business reasons.

Are you considering a rebrand? Here's what you need to keep in mind before you change anything about your company.

Link building is evolving beyond metrics and anchors. The future belongs to brands that earn trust through authentic mentions, visibility and authority.

Content isn't dead, but the game has changed. With a new strategy, it can still be one of the most reliable ways to grow your business.

Michelle Hu followed her passion for beauty and organization into business.

Darren Spicer, co-founder and CEO of Clutch Coffee Bar, discusses scaling without franchising, creating unforgettable brand experiences, and the mindset that turned risk into reward.

Daniel Rotman's real-world pain point inspired an innovative — and lucrative — business.

New research shows Americans are festive, fatigued and ready to spend — if you know how to reach them. These tips helped me break through $100 million with a consistently strong Q4.

From rapper to entrepreneur, Fat Joe is empowering everyday people to achieve financial independence through Policy Pulse Innovations — his latest venture helping workers escape the 9-to-5 grind.

Try these insider tips from years of Amazon and online retail experience to help you prepare, boost conversions and turn Cyber Monday traffic into long-term customers.