Apples to Apples: Steve Jobs vs. Tim Cook (Infographic)

By Laura Entis Apr 07, 2014

Opinions expressed by Entrepreneur contributors are their own.

Steve Jobs, as expertly outlined in Walter Isaacson’s biography, was brilliant, intense, mercurial and prickly.

Tim Cook, by many accounts, is very different; even keeled, methodical and quietly persuasive.

Jobs was brilliant, and so is Cook, but each has shaped Apple in a unique way. Looking at factors including product development, controversies, and dividends, Ohio University’s online MBA program has created an infographic that illustrates Apple’s brand perception and performance under each CEO.

Check it out below.

Click to Enlarge+
Apples to Apples: Steve Jobs vs. Tim Cook (Infographic)

Steve Jobs, as expertly outlined in Walter Isaacson’s biography, was brilliant, intense, mercurial and prickly.

Tim Cook, by many accounts, is very different; even keeled, methodical and quietly persuasive.

Jobs was brilliant, and so is Cook, but each has shaped Apple in a unique way. Looking at factors including product development, controversies, and dividends, Ohio University’s online MBA program has created an infographic that illustrates Apple’s brand perception and performance under each CEO.

Check it out below.

Click to Enlarge+
Apples to Apples: Steve Jobs vs. Tim Cook (Infographic)

The rest of this article is locked.

Join Entrepreneur+ today for access.

Subscribe Now

Already have an account? Sign In

Laura Entis is a reporter for Fortune.com's Venture section.

Related Content